Request Media Kit

Amazon Embraces Facebook Recommendation Feature

...
Amazon Embraces Facebook Recommendation Feature
Written by

  •  Despite being a pioneer in user recommendations and its overall leadership in the online shopping sector, Amazon has been slow to embrace social shopping. But a new feature launched yesterday allows Amazon shoppers who connect their Facebook account to Amazon to get recommendations from their Facebook friends on what to buy.

     Numerous studies have shown that a friend’s recommendations have the most weight with shoppers, and the Amazon Facebook connection places the users friends right inside the buying cycle. Shoppers who connect their accounts can:

    • Discover Amazon recommendations for music, movies and more based on Facebook Favorites and Likes.
    • See upcoming birthdays and find your Facebook friends’ Amazon Wish Lists more easily.
    • Get gift suggestions for your friends based on their Facebook Favorites and Likes.
    • Explore your friends’ Favorites and see who has similar interests.

    Comments

    Get the WebProNews newsletter
    delivered to your inbox

    Get the free daily newsletter read by decision makers

    Subscribe
    Advertise with Us

    Ready to get started?

    Get our media kit