Amazon Art Launches As a New Fine Art MarketplaceBy: Josh Wolford - August 6, 2013
Amazon has partnered with a bunch of fine art galleries and dealers to sell quality art via a new portal – Amazon Art.
According to the company, Amazon Art will showcase over 40,000 works from more than 4,500 artists. These works of art will be sourced from over 150 galleries and dealers, including Paddle8, Holden Luntz and McLoughlin Gallery. This selection will make Amazon Art launch as one of the largest online collections of original artwork directly sourced from galleries and dealers.
“We are excited to bring one of the largest selections of fine art direct from galleries to our customers. Amazon Art gives galleries a way to bring their passion and expertise about the artists they represent to our millions of customers,” said Peter Faricy, VP of the Amazon Marketplace. “We’re thrilled to bring the excitement and emotional connection of art to our customers.”
The type of artwork offered in the new marketplace is quite varied – from the hundred-dollar pieces to Monet classics that go for $1.5 million.
Customers seeking access to high quality, gallery selection can now explore a wide variety of fine art on Amazon. The Amazon Art store demystifies the world of art and allows every customer the chance to enjoy a gallery experience. From Folk Art to Impressionism to Modern Art, Amazon Art features a broad selection to suit any customer, from the experienced collector to a first-time art buyer. Customers can browse unique works of art, including photographs from Clifford Ross starting at $200, popular fine art like Andy Warhol’s “Sachiko” for $45,000, historic artwork from Claude Monet including, “L’Enfant a la tasse, portrait de Jean Monet” for $1.45 million and works from iconic artists such as Norman Rockwell’s “Willie Gillis: Package from Home” for $4.85 million.
Amazon Art mostly features artwork from galleries in the U.S., but also from those in the U.K., the Netherlands, and Canada.
Like all of the other Amazon subspecialty marketplaces (like sports memorabilia and such), Amazon Art is browseable by artist, subject, style, price, and more.