Although Everyone’s Mining Your Data, Facebook Remains The Most DistrustedBy: Josh Wolford - July 23, 2012
Online properties collect, analyze, and later use various types of your personal data. This is a fact of life, and most people accept it. If you think that you’re making moves on Facebook, Google, online retail sites, etc. that are free of some sort of watchful eye, you’re sorely mistaken.
But a new poll suggests that people feel differently about the use of their information on the web – and it all depends on who’s using it.
A Harris Interactive/Placecast survey asked over 2,200 U.S. adults about their “level of comfort with the use of their data” by a couple different online companies, including Facebook, Google, and Amazon. What they found was that for whatever reason, people are seriously wary of Facebook – more so than other companies that clearly mine user data as well.
Only one-third of those surveyed said they felt comfortable with Facebook’s handling of their user data. Of course, on of the main reason that Facebook collects and analyzes user data is to target ads.
On the flip side, twice that many respondents (66%) felt perfectly fine with Amazon using their data on past purchases to recommend new products.
Surprisingly, 41% said that they trust Google’s use of their data to display ads during search.
All of these uses of data involves advertisements, but for some reason Facebook continues to engender the most concern among internet users.
User distrust of Facebook ad practices is likely to grow, as the company steps up its game in an attempt to recruit more advertisers and generate revenue as a newly public entity.[via Bloomberg]