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All My Children, One Life to Live Canceled – Zynga and Facebook to Blame?

Perhaps the target market is busy watering virtual crops.

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ABC has canceled the long-running soap operas All My Children and One Life to Live.

TMZ has a statement from ABC saying, “Guided by extensive research into what today’s daytime viewers want and the changing viewing patterns of the audience, ABC is evolving the face of daytime television with the launch of two new shows.” These will reportedly be health and food-based.

About a month ago at SXSW, we attended a session in which Manny Anekal, Zynga’s Director of Brand Advertising talked about storytelling through advertising, and specifically, targeting women/stay-at-home moms.

Pardon any stereotypes, but I’m fairly confident this is a significant part of the target market in the soap opera space.

Manny Anekal of Zynga Talks Women and GamingAnyhow, according to Anekal, 1 in 5 Americans play Zynga games like Farmville, Cityville, etc. Cityville, he said, has almost a hundred million users. Last year, the average user played 68 minutes per day, and though is based on browser time,  even if you cut that number in half,  it’s an “enormous amount,” even compared to broadcast television.

“More women are playing Farmville than watching soap operas,” he said.

Now, obviously many of Zynga’s players are playing through Facebook, and add to that all of the other Facebook time (status updates, photos, etc. [now movies]), and perhaps that simply leaves less time for soap opears – especially ones that have been around for nearly 50 seasons.

The 40 year old mom spends the most amount of time playing these games, and also spends the biggest amount of money, said Anekal. “She is the new hardcore gamer.”

Fans of the two soap operas in question can take some comfort in the fact that episodes and clips are available on Hulu.

All My Children, One Life to Live Canceled – Zynga and Facebook to Blame?
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  • Candis Larganta

    Don’t you think women are smart enough to click a mouse AND watch Erica Kane? They are not mutually exclusive experiences. I do them both all day long while I ignore my family!

    • http://www.webpronews.com/ Chris Crum

      Well played.

    • Jennifer1361@aol.com

      Facebook games are easily done while doing a number of other things! Maybe they should cancel Facebook that’s been around for 5 minutes and keep the shows that have been on for decades – have some loyalty!!

      • http://www.webpronews.com/ Chris Crum

        But you can can’t grow wheat with a soap opera.

        • Ella Kennedy

          You cant eat the wheat that you grow on face book now can you. Yeah I didnt think so.

      • susan

        Seems a lot of things/people are changing on TV now. I have Facebook but don’t use it..waste of time. Am annoyed that I’m(we) are paying a high price to have TV in our homes and are being told what we can watch.For me, I’m going to use my free choice of reading a book..until the libraries are shut down also.

        • mollie marable

          How many food network and reality shows are needed in this day and time? If you cannot watch what you want to you have no need to have TV. one life to live and all my children are two of the best soaps on TV in this day and time. Some should have asked Americans and other s how they felt about the cancellation of these shows before they took the liberty to cancel them. So much for Freedom in your own home. This is horrible!
          These shows have been on ll my life. Over 50years what in the world? Someone has some explaining to do. Why? Why? Why?

  • Pam Adamski

    All my Children needs new writers. And I farm, and watch AMC all at the same time. Women are known for multiple tasking

    • http://www.webpronews.com/ Chris Crum

      They say multi-tasking is a myth. Either your farm or your show isn’t getting your full attention. That’s not to imply that men are any better at it.

  • KellyK

    I guess the average woman is just too stupid to watch soaps AND play computer games at the same time. Grrrrrr….

    • http://www.webpronews.com/ Chris Crum

      Nope. But not everyone has computers/virtual farming equipment in the same room as their TV.

  • http://www.ientry.com/ Josh Wolford

    I’ve got it! All My Children casual social media game!

  • Steve stephans

    You people are absolutely F………. Stupid. I could care less about playing any stupid game. Healtjh and cooking shows will be a total failure. I have found that keeping up with Facebook a waste of time. I’m tired of someone quoting scripture or inviting me to play some game. If you got to change put on an afternoon movie.

  • Pam & Steve Melvin

    You have to be kidding me. I have watched this for 40 years, yeah, we really need more food shows, like this world isn’t fat enough already. I think by middle age, most people know how to cook & eat. You have followed suite just like the rest of this crazy world, taking away In God we trust off our money, prayer in the schools, etc. Now you have ruined something we have all looked forward to all these years! If you take ” All my Children” and ” One life to live ” off the air, I will tell you right now, myself and all 6 of my sisters will refuse to watch ABC from the hours of 1:00 to 4:00 pm. The show none of us like is ” General Hospital” and it figures you plan to keep it. Why is it ok to teach our children about Maffia, some more bad influences…I think you are cancelling the wrong soaps. You just started adding young stars to the mix, give it a chance to catch on. Are you gonna send Dorthy back to OZ ?? Please reconsider keeping these day time soaps.. ! Don’t force me to watch Fox 8 from now on. Your soaps are the ONLY reason I watch ABC 5.

    • Claudette Saunders

      You are so right. All my Children and One Life to Live are so true to life.General Hospital has mafia and so many things that our lives are not base on. If you insist on ruining the afternoons put on exercise shows NOT MORE BORING TALK SHOWS!!!!!!
      If we wanted talk shows we would get on the phone and gossip all day. Believe me when i say if ABC thinks their ratings are bad now, take these shows off. YOU WILL GO TO NOTHING……..YOU NEED TO RE_SIGN THESE SHOWS IF YOU WANT TO KEEP A PAY CHECK.

  • Ella Kennedy

    Now why you want to put another cooking show on tv dont you all think thats a litte to late for that because if we going to die we have to die from something and thats because you all put those shows on tv that dont mean people is going to watch it we like the soaps when I work i catch ti on soap net but when im at home i look at it on ABC. Dont nobody do facebook that much and if they do they watching tv the whole time. If we want to see cooking shows then we can watch Rachel Ray ,Montell Williams, and The food network. That is some shity mess going on.

  • Elena

    This is the most ridiculous thing I have ever heard! I have a FB account and play games and I have NEVER missed an episode of ALL MY CHILDREN in 30 plus years! You are idiots for cancelling these soaps and replacing them with more reality crap!

  • Joe E.

    Now if insipid Facebook Games are at ALL representative of Brian Frons’ “extensive research” into the reason he chose to end the daytime legends that are AMC and OLTL, that man is more screwed up than I’d originally thought. Seriously??? And no, the soap opera audience in 2011 is NOT exclusively women staying at home doing housework and playing Farmville. Thousands of us are working folks who record on a DVR (counted in the ratings, mind you, if it’s viewed the same day), there IS a sizable portion of male viewers (check the OLTL Viewers Channel on You Tube for proof), and even some who watch AS they work. I still see the soaps on at restaurants, gyms, in hair salons, etc. So no, the “housewife only” days are long gone.

    • dibs

      Well said. Couldn’t have done better. We DO NOT need any more food or lifestyle programs. I (and tons of others) will miss OLTL. It was something I looked forward to every day! Is there any way they would reconsider this stupid decision?

    • http://www.webpronews.com/ Chris Crum

      I haven’t seen any indication that this was part of the research. But Zynga’s numbers are interesting.

  • Gloria

    Obama said he was going to “transform America” .. now do you GET IT?? If you think he’s not behind this… think again! Look at all the horrible things that has happened to our precious USA since that monster took over! And.. he’s not done yet.. He won’t be happy until all the soaps are gone. Deleting all American culture.. one soap at a time.

    • Sam

      Are You Nuts???? Were you this upset when you got the news that Glenn Beck was cancelled?? Our president does not belong in a discussion of soap operas.

      • Nancy

        He’s not my president!

        • Ladylove

          you are a sick person everthing happening is not MR.PRESIDENT to blame for because this stuff was there before he got in office. so if you want to find someone to blame go back to at leaste year of 2001 then think about everthing start to TANK.so then elect someone in the WHITE House to blame for the mess.he has two thing people dont like about him he is the PRESIDENT and he BLACK and some america dont want or like that and he’s smart not all america think that but some just dont want that to be happening but thats okay.I think some america would like to see mr. trump for president if that mean a black man cant be there president its sad because the people in this country always trying to help other country the usa is the one need help in trying to love everyone it doent matter who they or what color they are.

      • Marty

        Well it does give you something to think about. You can’t deny the fact that America has been changing for the worse since he took over. Might be something to this.

      • ChristineC

        You have got to be kidding me! Blaming our president is the most ridiculous thing I have ever heard. The people to blame are ABC and big money. Just think of all the money they will save on actors, actresses, wardrobe, writers and all the beautiful sets. How much money could they save by a dull cooking show. If I wanted to watch a food show I would have been watching then and not these 2 soaps. Shame on you ABC.

        • Skippity DoDah

          Christine, it is not a joke! Your naivete is alarming. A war on the american way of life has been waged, wake the flip up! This is just one more step in remodeling the infrastructure. What you eat, what you watch, what you read, how you buy otc meds all of this is being limited & narrowed! Rather like herding! The new GOOD OL BOY NETWORK!

    • Skippity DoDah

      Exactly! Many people still don’t or won’t believe it, but it’s true. If Trump bought these two shows he would have millions of votes instaneously. Definitely, one way to get rid of the current monster! Obama, you’re FIRED…take your psychophants with you!

  • G

    Bullsh$#! Most women have laptops and do both so this is total bull.

  • Michelle

    Good bye ABC, wont be watching your channel anymore.

  • Norma Escandon

    Omg why are they doing this I do both play games on the computer and watch my soaps at the same time,what i hope they don’t take General Hospital away too.

  • ANNIE THIEL

    I CAN’T LET GO OF ONE LIFE TO LIVE AND ALL MY CHILDREN. PLEASE HAVE A CHANGE OF HEART. DON’T LET GO OF THE TWO BEST SOAPS. IT’S NOT FAIR JUST TO KEEP GENERAL HOSPITAL ON. THINK ABOUT THE EMMY AWARDS WITH OUT ONE LIFE TO LIVE AND ALL MY CHILDREN.CAN YOU JUST PUT IT ON THE BACK BURNER FOR A WHILE TO SEE IF ANY MORE GOOD STORY LINES COMES UP.THAT WOULD MEAN A LOT TO ME.

    • Stephanie Settle

      I can not belive you are cancelling these two shows. I watch them every day. If i miss it i watch it on soapnet!

  • ANNIE THIEL

    I’M ALREADY LOSING SUSAN HASKELL AND BRAIN KERWIN PLEASE PLEASE DON’T BREAK MY HEART. IF YOU CANCEL ONE LIFE TO LIVE AND ALL MY CHILDREN I WILL DO A PROTEST. I KNOW ROBERT S. WOODS FOR YEARS. AND THE OTHERS. I ONLY KNEW ERIN TORPEY TOO. I’M A HUGE FAN OF THEM AND I ALWAYS WILL BE. I ALREADY LOVE BREE WILLIAMSON TOO. DON’T MAKE ME LOSE SOMETHING THAT TAKES BACK TO 1993 WHEN SUSAN HASKELL FIRST STARTED.

  • michelle rampley

    what a crock of shit.. I play farmtown and have my tv on abc soaps while I am at it.. And yes I can tell u what happened on there to…

    • michelle rampley

      BY THE WAY LAME ASSES ITS CALLED MULTITASKING!!! EVER HEARD OF IT WE WOMEN DO IT ALL THE TIME.. I can let my game run and wash dishes bc the games r so slowwww.

      • Mad@ABC

        What a load of crap! I enjoy watching OLTL and have so for decades.
        Once more, not everyone stays at home or work 8 to 5. Some of us work nights. And watch daytime television. We also have this technology where you can record TV shows and watch later & this girl knows how to do that.
        Well ABC I guess I’ll watch cable channels in the future.
        OMG I typed this reply and I watched TV at the same time. Seems women can multi-task.
        Thanks so much for not asking your loyal soap fans opinions.
        signed Mad@ABC

  • Ladylove

    Things are happening everyday you have to move own.but dont be the first to say its the President the blame for this and you know he’s not.

    • melody

      I can’t believe that you are canceling these shows me and my husband watch n look forward to them everyday. believe me we wont be watching that channel anymore… so very sad and confused about this.

    • bek

      ithink.it.sucks.fat.ass.i.love.the.soaps.get.rid.of.facebook

  • http://www.hotfrog.com/Companies/Atlanta-Roofing-Resources Atlanta Roofing

    This makes me sad. I never watched ‘One Life to Live’ and was never a die hard ‘All My Children’ fan. I still remember how for many summers every day she made us lunch just before the show and all of us kids would sit and watch it with her while eating. It was an event for us every day. And as kids it gave us a way to tell time during the day. I’m glad both shows had a good, long run.

  • http://webpronet dee cole

    abc has @$#$#@#$%% me off many times about the shows they cancelled, but they have all lost their minds this time. I have been watching both these soaps for over 30 yrs. Before vcr days, I plan everying I had to do around both shows..I think I will cancel ABC until they get their heads out of their butts, and keep both shows on the air.

  • Pam

    Okay, First off I am going to say that cancelling these two great soaps for more stupid reality shows is the worst thing I have ever heard of. The only television that I really watch or make time to watch is the ABC soaps. I record them so that I can sit and watch them at my leisure. I am a major multi-tasker. I talk on facebook to my friends, watch my soaps and yes I can tell you everything that happens, while at the same time babysitting my grandsons. For whoever made this lame ass decision to cancel these shows because they think that we women are too stupid to be able to do more than 1 thing at a time is just an excuse. To blame Facebook and Zynga games is idiotic. I do not and will not watch any reality shows and I will be boycotting ABC. The shows that I was watching on there I will no longer watch and if I could have ABC removed from my television I would. Also, regardless of your feelings on the president, whether you love him or hate him, that has no place in this conversation at all. This is not about politics, this is about wanting to express our opinions about the stupidity of the idiot at ABC who thought it was a good idea to cancel popular long running shows and put on more crap that no one really cares about. Again, if these shows are cancelled you can consider me no longer an ABC watcher, not that they care about one persons opinion but I can do my part to show my displeasure.

  • Jean Pederson

    Well I guess it is more of TNT USA and SyFy for me . Other than the news I watch TV to be entertained , as for cooking shows I have the food network and health I have my Dr and even Dr Sanjay on cnn lol , the only show I will be watching on ABC is Extreme Makover Home Edition if they dont cancell that.

  • http://soapopera judith griffin

    my god,no amc and oltl. we are 70,75,68,70 years old women hurried to store for grociers or get something then hurried back home to set everything up then we all sit and watch soap operas from noon to three pm for long long times and now no amc and oltl then what will we do all day,we dont care about health foods or else and stupid play games. they can do at night but not kick soap operas out. thats shame. need new writers and please save soap operas for amc,oltl,gh,days,y and restless. dont kick them out. we are very sad about amc and oltl gone. kitty

  • http://soapopera judith griffin

    hey,its me kitty again, my friends said abc cancelled the abc amc and oltl, while people love to watch them all day , we wonder why not they cancelled the sports and put play games and health there on sunday noon or afternoon. instead of abc soap operas daytime. try this on sunday and see what happened. i am sure the fans of sports would bite your butts off to death like we do for abc daytime soap operas. please abc,get new writers and buyers for soap operas to save them for us. thanks kitty

  • Donna

    It’s a shame that ABC feels the need to add more reality shows! Heaven knows that there way too many “talk” shows, and that the public loves the diversion of One Life to Live and All My Children. These are classic shows and they have more of a following than ABC wants to admit.

    Here’s my suggestion: Rather than end both shows, just end their reign on the ABC Network and take them to one of the other networks. I know they can’t go to Soapnet because that’s owned by ABC, but surely they could be syndicated to one of the others! Please don’t let them die!

  • Donna

    It’s a shame that ABC feels the need to add more reality shows! Heaven knows that there are way too many “talk” shows, and that the public loves the diversion of One Life to Live and All My Children. These are classic shows and they have more of a following than ABC wants to admit.

    Here’s my suggestion: Rather than end both shows, just end their reign on the ABC Network and take them to one of the other networks. I know they can’t go to Soapnet because that’s owned by ABC, but surely they could be syndicated to one of the others! Please don’t let them die!

  • Kathy G

    Are you nuts? Why would you cancel the two best soap operas EVER???? Those reality shows and cooking shows are getting to be too much. What every happened to the good old days when you could sit down with your family and watch a good comedy, cowboy or variety show. (or Soap)
    Now you find movie stars going thru rehab, one housewife hitting another, Snookie, The Situation and the other cast members eating, drinking and coming home EVERY night with someone new to screw. Who gives a shit??? They don’t have any real talent. Unless, they all got hired from a “casting couch”.
    I have been a fan of AMC and OLTL for years. The story lines on those soaps are more believeable than General Hospital. I watched GH a few times, years ago and thought the story line was far fetched. Next thing you know, they’ll be bringing back The Ice Princess. Yeck!!
    You’re making a BIG MISTAKE by cancelling these two shows.

  • Athena Riff

    I have watched this show since the 70′s it is one of the few shows I watch on ABC . Guess now I will watch fewer shows on your network. A cooking show REALLY????

  • Rebecka

    Because of this article I will bE UNLIKING FRONTERVILLE on facebook. I do NOT play games instead of watching the soap opera that I have watched for 30 years! I play the games at night when my children are sleeping. Zynga will not receive another dime from me! Also, I will NOT be watching the new shows that are scheduled in those time slots!

  • Julie

    PLEASE DO NOT REPLACE ALL MY CHILDREN WITH ANOTHER COOKING SHOW!!! I WATCH THIS SHOW EVERY NIGHT (I DVR IT) AND SOMETIMES WHILE I AM ALSO PLAYING A COMPUTER GAME. IT IS CALLED MULTITASKING. I CAN’T LIVE WITHOUT AMC!!!

  • http://soapopera judith griffin

    i havent read the coments but i will tonight. hey i wonder about soapnet networks. can they buy amc and oltl for soapnet instead of abc network?? so we can watch them at night with gh,y and restless and days too. lets think about it. if abc really want to cancel two soaps then let soapnet buy them and do it for us.please. kitty

  • http://ALLMYCHILDREN&ONELIFETOLIFE BABE4U

    I’M NOT A 40OMETHING PERSON! DON’T PUT ALL OF US THAT WATCH THESE SOAPS IN THE SAME STAY AT HOME MOMS ETC. NOT A MOM THATS FOR SURE OR STAY AT HOME DAD EITHER.
    I’VE BEEN WATCHING THESE SHOWS FROM THE VERY BEGANING TO TAKE THEM AWAY IS GOING TO PUT SO MANY IN DEPRESSION. THIS IS NOT RIGHT FOR ANYONE. KEEP THE SHOWS ON MY VOTE SHOULD COUNT TOO….

  • Michele Alise

    Reading these comments is more entertaining than Farmville & All My Children combined!

  • Lori Burkmier

    ABC is NUTS!!!

    • http://AMC larry

      How does ABC truly know AMC has lost viewers? You realize how many VCRs and DVRs are set to daily record it? David Frons and the ABC execs are morons to mess with what people really want and think they really know. They are digging a hole for themselves. The negative comments about this have spread like wildfire over the net and it keeps growing. Another example of TV turning to crap. If they don’t wise up and reverse this cancellation decision, I like many others are through with ABC.

  • Lori Burkmier

    Did Opra get a new channel or something? Maybe she could continue these shows on whatever it is she has.

    • moka kaba

      how could they cancel one life to live that is awesome show what is you all problem

  • Betty Marie

    why are the so called big shots getting amc off we do work but tape it everyday its on.so we don’t count?maybe you should try counting us.I have been watching amc for ever now i don’t count because i work.

  • wtfamc

    I’ve been watching AMC for 30 of my 44 years. Facebook 2 years & only interested because I found long lost friends. Not to play the games. I even block most of the games & posts about the games. I work, so I have to record. And I come home at 1 to watch it. I WISH I could stay at home & play games on facebook all day…even if I wanted to.

    • wtfamc

      Interested in facebook, that is…

  • Lucy

    The loyal viewers across the country of AMC and OLTL should stick together and make our voices heard on the internet by spreading the word keeping the pressure on ABC to reject watching any proposed new shows on ABC; M-F, 1 pm to 3 pm – period. I’m sure the sponsors will be delighted about that and money talks. It might be possible that Oprah Winfrey may pick up AMC and OLTL since she has a cable network … but let’s not get our hopes up!

  • Susan TI

    I work & record my soap and watch it later in the day. I have never recorded a health or cooking show. I do play games while I watch tv. Women today can multi-task. The shows must have been canceled by men, who usually can only do one thing at a time. When All My Childen is gone I am so done with ABC, there a plenty of other networks to watch. Maybe another network will be smart enough to pick it up.

  • http://www.tinyurl.com/soapsonOWN Jessica

    What a horrible mistake this, a genre about to die all for the almighty dollar! Please in you love your soaps JOIN US and help FIGHT to Save them and find them a new home www.tinyurl.com/saveabcsoaps www.tinyurl.com/soapsonOWN

  • Fatima

    I’m sorry, but this article deserves a big LMFAO. My mom manages to play her facebook account, watch her soaps, and get dinner started for me to handle for after she leaves for work. So for this article to say that soap viewers can’t multitask is BULL. I watch soaps as well (i’m 20) and I still manage to play on facebook and still know everything that is going on in a soap. So it is clear these people have NO idea what they are talking about.

  • Margi Megill

    This is total BS! Do they think that most of the world is so stupid that they can’t walk and chew gum at the same time?

    I am sitting here now responding to this idiotic theory as I am watching/listening to television at the same time.

    Don’t blame Facebook, blame the powers at ABC/Disney for this dumb dumb dumb decision which is going to come back and bite them in the ass.

  • wtfamc

    I can’t believe this. I’m on the internet AND I’m watching TV at that same time!!!! AND I’m a woman!!! I know it sounds unbelievable, but it’s true! I have it figured out. They want to target the women at home ONLY because we who record it, fast forward through the commercials & the sponsers don’t like it.

  • Rene

    I have been watching All My Children since day one and I srill watch it. I work full time and I have been recording it since vcr’s first came out. I have been a faithful watcher forever and they say that career woman no longer watch. Bull! Women have to work now days in order to survive but that doesn’t mean that they give up their daytime soaps. Technology has made it possible to have the best of both worlds. Please don’t take this show away! The networks aren’t facing reality that just because women aren’t tuning in during the time of running of the show doesn’t mean that they are not watching. We are watching and if our shows aren’t playing then the network is going to end up losing a lot more tuning in.

  • http://www.johnnybfit.us itzsoeasy

    Well, I don’t feel so bad now. ABC has mucked up all of my favorite shows of late. Now they’re picking on daytime. Every time I commit myself to an ABC primetime show it’s gone. Now most of my favs are on cable. Good luck to your daytime favs you’ll need it.

  • melody

    OMG
    ..unbelievable. .goodbye ABC

  • Pierrette

    I’m surprised that with the Food Network and the Cooking Channel and all other cooking shows on many other stations, you think more of the same are in order. I have been watching One life to live for many years and I won’t be watching your new shows.
    I’m very angry and upset about this. I hope you get enough emails that you will reconsider.
    Pierrette Rennee

  • candy

    cancelling long running tv shows is not going to garner you any respect. internet is not everything and the polls run on them ignore a large part of the population.

    • Diana Kaeberle

      Ditto on that response

  • http://Facebook Debbie B

    GOOD take them and all the other ones too.I quit watching years ago. Soaps are a joke. I had friends stationed in England and they said the only American shows they could get were soaps because it made Americans look rich and we know thats not true.I have enough drama in my life without dealing with the drama on soaps.

  • Diana Kaeberle

    I have recorded and watched these two soaps all my life and will until the very end. I cannot believe you are basing this on today’s woman. If you ask how many food shows I watch and how many soaps I watch, soaps will win hands over every time.

    At least leave One Life to live on, do you have to destroy two at a time. Why do people have to change a good thing. I am protesting this because there are a lot of people that are disabled and not just stay at home moms. Let the stay at home moms get sattelite or something then they can watch all kinds of food shows. And as far as farmland goes it doesn’t even operate right and people are beginning to get off that game. You really need to do your homework. I have a facebook account and I might go on it once a week.

    Every one thinks that the computer is all that and I tell you it has wrecked families and will continue.

  • Kevin

    Although not completely at fault here, I think the soap press helped kill “All My Children” and “One Life to Live.”

    Of the 26 ABC Soaps in Depth issues that came out in 2010, I have a pretty strong hunch that 22 of them were “General Hospital” covers while the other four were divided between “All My Children” and “One Life to Live.”

    Would it have killed ABC Soaps in Depth to have been a little more fair and balanced? (and Soap Opera Weekly and Soap Opera Digest, you’re not off the hook here either!).

    Poetic justic, however, since ABC Soaps in Depth will now be forced to close down and put their staff out of work.

    ~ Kevin in downtown Tuls

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