AdWords Gets New Bulk Editing Features, Conversion SettingBy: Chris Crum - August 20, 2014
Over on Google+, Google announced some new AdWords features for bulk editing and a new conversion setting.
The bulk editing features are aimed at helping advertisers update settings across campaigns more quickly. They enable you to filter for campaigns targeting a specific location, update multiple campaigns with a new targeted location, and adjust other settings like language, campaign end dates, and ad rotation.
“Let’s say you’ve just extended your business operations to Mexico, and would like all of your US campaigns to target Mexico as well,” Google wrote. “You can filter to quickly find all of your campaigns targeting the US, so you can add Mexico as an additional location to those campaigns with just a few clicks (see image below).”
The new conversion setting, Google said, gives advertisers flexibility to choose which specific conversions to include in bid automation.
“Now you can count all the conversions that AdWords ads drive for your business (leads, sales, email sign-ups, etc.), while keeping bid automation focused on driving only the most important conversions,” Google said. “For example, Mark’s Cars can use conversion tracking to measure the number of used car quote requests driven by his ads, and can now set up his bid automation to only optimize for clicks that drive sales and inbound calls-the conversions that matter most to his business.”
Google noted that the Conversions column will continue to report the total number of conversions.
Image via Google