AdWords Gets Advanced Sign-in Security

Anyone who has ever lost control of their online accounts can truly appreciate this latest step taken by Google and AdWords to double protect the security of your accounts with them. Google points out that using the same password on multiple sites puts you at an even higher risk of account take overs. They don’t want you to be victims and so they’ve done something about.

Essentially what they have done is develop a two step security pass system that protects your accounts like a bank does. Not only do you need to enter your password, but you also need to have a pin number. This makes it a lot harder for hackers to steal your sensitive personal information or make transactions with one of your accounts.

Check out Google’s video on the two step verification process:

Here’s what Google’s AdWords blog site had to say about the optional new security service:

We continually strive to develop solutions to prevent security breaches like these. So last year, we developed an advanced opt-in security feature for Google Accounts called 2-step verification. This feature makes your Google Account (and thereby also your AdWords account) significantly more secure by helping to verify that you’re the real owner of your account. It does this by requiring two independent factors for authentication, much like you might see on your banking website: your password, plus a code obtained using your phone

To make your AdWords account more secure, you can apply this 2-step verification to your Google account. While this is an extra step, it’s one that significantly improves the security of your AdWords account because it requires the powerful combination of both something you know—your username and password—and something that only you should have—your phone.

It sounds like a good idea to me. In this day and age having your accounts highjacked can be as devastating as having your wallet stolen. I’m glad Google’s taking these measures to provide their customers with a little extra piece of mind. If you’ve ever had your accounts taken over, you know what I mean.