Adobe Phasing Out Boxed Retail Copies Of CS6By: Zach Walton - March 13, 2013
Do you still purchases boxed retail versions of software? If so, you might want to grab a boxed copy of Adobe’s Creative Suite 6 as the company is beginning to phase out its retail offerings.
Adobe told multiple outlets today that it will be discontinuing its retail offerings of Creative Suite 6 and Acrobat. An Adobe spokesperson provided the the following comment to TechHive:
“As Adobe continues to focus on delivering world-class innovation through Creative Cloud and digital fulfillment, we will be phasing out shrink-wrapped, boxed versions of Creative Suite and Acrobat products. Electronic downloads for Creative Suite and Acrobat products will continue to be available—as they are today—from both Adobe.com, as well as reseller and retail partners. We are in the process of notifying our channel partners and customers, as plans solidify in each region.”
Since last year, Adobe has put considerable marketing muscle behind its Creative Cloud subscription service. For $49.99 a month, subscribers get access to all the software included in CS6 alongside development tools for games and Web pages.
Phasing out its retail presence makes perfect sense as Adobe pushes for more subscribers. After all, a few hundred thousand subscribers paying $50 a month for years to come will make them far more money than single time purchases of CS6.
So, what if you really want to own a boxed retail copy of CS6? TechHive says that stores will carry boxed copies of CS6 until April 30. After that, you’ll either have to buy digital copies or sign up for a Creative Cloud subscription.