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Is A ‘Just Looking’ Fee A Smart Business Decision?

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Is A ‘Just Looking’ Fee A Smart Business Decision?
[ Business]

Brick and mortar stores face a lot of challenges in competing with the Internet. We’re living in an age where you can get just about anything you want from somewhere on the web, and even better you can easily browse multiple sellers, and find the best price. It’s been a great thing for consumers, but not for all businesses. To complicate things even further for brick and mortars, the rise of smartphones has made it easy for consumers to walk into a store, browse the inventory, and comparison shop right from within. Stores risk losing customers to competitors before they’ve even left the store.

Is it smart for businesses to charge customers for browsing without buying? Let us know what you think in the comments.

This isn’t necessarily a new topic, but it’s drawn a lot of attention this week, thanks to one store’s policy and one person’s contribution to reddit.

Celiac Supplies, a Brisbane, Australia area-based gluten free shop, has become a viral phenomenon, but not in a good way. As previously reported, reddit user BarrettFox posted an image of a sign the store posted on its front door, and it quickly became the subject of a great deal of mockery on and off the social news site.

The sign reads:

Dear Customers,

As of the first of February, this store will be charging people a $5 fee per person for “just looking.”

The $5 fee will be deducted when goods are purchased.

Why has this come about?

There has been high volume of people who use this store as a reference and then purchase goods elsewhere. These people are unaware our prices are almost the same as the other stores plus we have products simply not available anywhere else.

This policy is in line with many other clothing, shoe and electronic stores who are also facing the same issue.

BarrettFox’s image came under the title, “When they open tomorrow I’m going to see how many times I can walk in and out without paying the toll.”

Comments from redditors include:

“This store seems desperate to go out of business.”

“The thing that confuses me is: How is this allowable? Someone walks in, looks around, decides not to buy anything and starts to leave. They berate them until they pay? What if they hadn’t noticed the $5 fee sign and don’t have any money on them? If it was me, I’d say “Screw you.” and not give them a dime, walk out and refuse them any future business. They are asking to go out of business.”

“I don’t have my glasses. Does it say ‘Going Out of Business Sale’?”

“‘Introducing the new loyalty program! Every $100 you spend you get 20% off your next purchase’ Fixed that. I’m a small retailer, I have to compete with the internet, but many of my customers come to me because I make my store a positive and enjoyable experience. Most of them don’t even want a discount.”

Some, on the other hand, see where the store is coming from. One user commented:

“Eh, I’ve been to a store before and then gone to Amazon to see their price. Amazon had a higher price but it was only by a buck or two, certainly more even after tax was applied. But I was already home, and it’d be delivered to my door, so I just ordered through Amazon.
Now I have a smartphone and just check the price in the store. Also, now Amazon charges tax.”

The store’s owner assumes people are leaving without buying anything and going to buy products at a supermarket chain or online. AdelaideNow reports:

Owner of the gluten free produce store, Georgina, says she resorted to putting up the sign after spending hours each week giving advice to people who leave empty-handed.

About 60 people a week would go into the store, ask questions and then buy the same or similar product at a supermarket chain or online.

“I’ve had a gut full of working and not getting paid,” Georgina, who didn’t want her surname published, told AAP.

“I’m not here to dispense a charity service for Coles and Woolworths to make more money.

She has reportedly turned some people away, but has had some willing to pay the toll.

Perhaps one alternative for the store would be to sell products online (they have a site, just apparently not one that sells products), and advertise that site on a sign on the door.

By the way, this story comes from reddit’s WTF section.

A recent Google study found that 51% of shoppers would esearch online and then visit a store to purchase, while 17% would visit a store first and then purchase online. Another 32% would research online, visit a store to view a product, then return online to purchase it.

“In short, the shopper’s journey looks less like a funnel and more like a flight map, and the lines between online and offline shopping experiences are blurring,” said Google Retail Industry Director Todd Pollak.

Do you think it’s a good idea to charge potential customers for browsing without buying? Let us know what you think in the comments.

Is A ‘Just Looking’ Fee A Smart Business Decision?
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  • Austin

    My comment is on the quote, “There has been high volume of people who use this store as a reference and then purchase goods elsewhere”. Personally, I call that “Shopping Around”. Its like K-Mart verses Walmart and ect…

    • john

      Cost you $5 to ‘shop around’ just like it costs you about the same to ‘shop around’ at a warehouse store like Costco.

  • Big E

    one hyphenated word comes to mind…dumb-arse!

  • ray

    One very bitter owner…. It says a lot about his or her personality and temperament

    • Roger

      As long as you dont go to another web site and read it.

      • Roger

        ooops wrong reply to wrong comment….sorry!!

        • Bill O Wrights

          Now you owe 5 dollars…

  • D Gannon

    Do I now owe $5.00 for reading the article ?

    • Roger

      Just dont go to another web site and read it and you wont have to pay. :)

  • Mickey Mao

    Yes, Its time for the nuclear war this world and species has been asking for… Its time to end this greedy society once and for all!!! Death to the money hungry pricks who run this world unopposed!!!

  • Mike

    I own a bakery and I know exactly how this person feels. Although I’d never do this, there are plenty of times I’d like to. We have people come in, take pictures of the display cakes we have to send to their friends saying “I’ll have so-and-so” make this for my birthday”. We are in business to make money, not to give you an idea of what you’re friend can make with a cake mix.

    Walk a mile, people……walk a mile!!!

  • justin

    It says “The $5 fee will be deducted when goods are purchased” but i’m just looking i’m not purchasing anything? Doesn’t make sense.

  • http://yahoo duke

    They can look at my middle finger for free!!!

  • Jeff

    Years ago, I would have sided against the owner. The reality is, he has the right to run the shop the way he sees fit. If he wants to charge a refundable fee to enter, good on ya, mate. And this is not a case of comparing prices between Walmart and Target. This is essentially using a business as a live catalog-the business has to heat and staff this live catalog and is passing the costs along…fairly.

  • Sam

    I’m thinking the fee will be assessed to every buyer that makes a purchase. They aren’t going to stop everyone that enters the store and charge them $5.

    Still a horrible way to attract customers.

    • Timmy

      Did you read the sign? People who make a purchase get their $5 refunded.

  • Justin

    I go to gnc/vitamin shoppe all the time to ask them what new products they have/ what they have heard works the best and go buy everything on the internet for 30% less. I dont feel bad doing it though because they know they have the products marked up like crazy and are asking for this type of thing to happen

    • Jason

      The fact that you don’t feel bad at all for taking advantage of the store says a lot. If you don’t like their prices don’t shop there. But to take advantage of them is not right.

  • ju

    Good luck forcing someone to pay. They will turn around and tell you to F off

    • Jackson

      Thats what i was thinking. I would laugh in their face.

  • kb

    So what if you’re just looking in the store to find the right gift for a person’s birthday or special day in advance and don’t necessarily know what to get? I never know what to get a person for their birthday. What if you’re looking for something and the store is out of stock or simply doesn’t sell it? What if what you’re buying or thinking about buying is more than you thought it was? What if you just happened to see this store you’ve never seen before and thought it would have something interesting, and it turns out it has nothing interesting in it all? Use a clothing store for example. Are you then forced to pay this stupid fee? Regardless of them losing business from people just looking, you’re losing even more business from potential customers for charging them just for looking at what you have.

  • James G

    $2000 lost sales in a day because people are put off by the pretentiousness of you ignorance, Now that may cause you to rethink your business policies!!

  • Michael D.

    It’s easy to comment about this store policy, but in reality, it costs big bucks to staff a store. It costs big bucks to turn the lights on. It costs big bucks for insurance, workers comp, taxes, taxes, and more taxes. Its disheartning to walk out into my showroom and see a ‘browser’ scanning products with their smart phone knowing they are going home to purchase from Amazon or someother on-line store. On-line does not have the overhead that brick and mortars have. Oh by the way, go ahead and use my bathroom and drink the water from my cooler while your at it. I’m trying to make a living like the rest of you, and I work 120 hours a week doing it to, so you have a place to ‘showroom’ my goods. Then tell me I’m a blood sucking leach cause I have to charge more than an on-line store. Who’s the blook sucking leach…The consumer!

    • JM

      @ Micheal D. I think you are in the wrong line of work or doing something wrong. If you are working a 120 hrs a week and call your customer base a bloodsucking leach. What has changed about customers “just browsing”? They will always look for a better deal. That is the nature of business. As business owners we have to step up and be better the the internet or the store down the street. What I sell may cost more and sure you can get it online, but I cam offer different opinions on what they need, offer advise, and share knowledge. This you can not find online or in mega stores. My customers keep coming back because my people and I are informed. They know it and they are loyal to that. I would never ever charge a fee for visiting my store. Make an impression. They my not buy the first time, but they will come back.

      • Jason

        JM…. I think the point is you can be better and offer expert advice, but we all know there are people who seek out the best service and selection to help them make good buying decisions. The problem is after you spend an hiur witg them and dhowing them options and choices they then say “I’ll think about it” and go right home and buy online after knowingly take advantage of your service and expertise. That is dishonest. I would never do that!

  • claude

    Almost reminds me of an Adult book store where they charge you $3 to browse the magazines, and then deduct the $3 off a purchase.

    I think this store owner is looking at this the wrong way. The first step in running a successful business is getting people to walk in your door.

    If you got people coming in your store and not buying anything, then you need to get to the root of the problem and find out why customers are going elsewhere and lower your prices or find a way to keep them

  • D

    Places like Barnes and Nobles should do it too. People go into book stores, browse, read for interest and then go on Amazon and buy it used for 99 cents plus shipping. Small stores, especially specialty ones, cannot afford to even stay open for those who want to get names of the brands, recipe ideas, gift basket ideas, etc and then purchase it all online for less (sometimes by as little as a few bucks less) and have it shipped to them, not realizing the gas they already spent to get there, the time they took to browse, gas back, time on the internet, and paying shipping fees, they just spent the same amount of money, and contributed to a larger monopoly and stopped supporting their community. Right on to them. I think it should be 5 bucks at the door. If you aren’t going in to buy something, then why else would you be in a specialty store for FOOD?

  • KenF

    In retail sales and other businesses (such as real estate sales), browsing is part of the business model. It’s called foot traffic and/or product exposure. In retail, you might see five customers before one buys.

    Why ? You may not have the product or size that the customer desires, it may be out of stock, it’s too expensive, or the customer just doesn’t have the money yet, but may get it later. In real estate, foot traffic is even more pronounced. Maybe 200-250 people will view the home for sale before buying because the product costs so much more.

    If the business owner doesn’t understand the concept of foot traffic, then he doesn’t know how to run a retail store.

    The business owner may be within his rights to charge an entrance fee to the store at the door (few people, if any would pay this), but I don’t see how he could charge an exit fee upon leaving. That would be unenforceable, especially if there is no posted notice until one enters the store.

    I don’t think the owner will gain sales using this tactic…

  • Tron

    What do they do if someone Blind walks in?? 10 Dollar “Smell Fee”. U smell it, you bought it!

  • hippo

    How do you charge someone a “just looking” fee “when goods are PURCHASED”???

    • Kamaria

      I noticed your comment after posting mine and I was rereading mine after I’d posted it. I realized you and I made the same point, that the the store says it will charge paying customers a “just looking” fee. This contradiction makes me think the sign is more of a publicity ploy than anything else.

      • http://sisyphusmedia.com Carl Donovan

        I’m fairly certain the line, “The $5 fee will be deducted when goods are purchased” means that it will be deducted from your final bill, as in refunded to you.

        There’s no there there.

  • Kamaria

    The store will be charging the $5.00 “just looking” fee when “goods are purchased.” So the store is penalizing browsers who they anticipate will eventually purchase? I’m confused. They don’t seem sure of who they’ll be charging. The browser or the paying customer?

  • local lad

    Saw this shop owner on TV this morning – why anybody would go into the shop in the first place – beats me. Many, many Australian small retailers are woefully lazy (this is an Australian shop), they are hopeless at branding, marketing and servicing.

  • Joe

    I actually understand this policy to be honest. As a food company owner I’ve found that GF customers are not really all that profitable a group to cater to. They are pickey and demanding but they don’t open their wallets all that much. I tried offering things for them only to discover they dont buy, they just nit-pick and come up with excuses why they can’t buy things. You might make more money charging them for browsing than actually selling them things.

    • Randy

      Actually no you won’t. You will go out of business trying this. Not only would I never go into your store and happen upon something I want to buy because you’re going to charge me if I don’t but I will also avoid your store and pay more at another in spite of the policy. Preferably your competition.

      • Joe

        I didn’t say your WOULD make more money charging them for browsing, I said you MIGHT. The proof is in the pudding as they say – if this store was selling alot to those who come thru the door, they wouldn’t resort to charging for browsing. What exactly is the “competition” to gain from people who don’t buy? Now, I wouldn’t put up such a sign as I agree it’s offensive but from a pure business perspective, I certainly understand why they are doing it… they want to sell things and people arent buying what they are selling but they certainly seem to show interest. Anyone who sells things for a living knows the difference between a buying crowd and “lookie-loos”.

  • duck

    wouldn’t shop at that place must be replubican or congress you pay we get it for free

  • Dan

    It is a sure way not to sell any products sounds like they are money hungry another way to make money and it should be Illegal by all means without out merit it is not good business practices what so ever

  • http://www.onlyhangers.com Ron

    That would surely be the death of the brick and mortar business! Big box stores can no longer survive in the Internet age and need to scale back in size if they want to survive. Smaller stores and lower prices are the only way to compete and definitely not charging to browse.

  • http://www.oldshopmanuals.com www.oldshopmanuals.com

    Sounds like this business is modeling their system after the Government Policies. We get charged through our taxes for items and programs that we only hear about,much less use. Without a doubt this “Pay to browse” program is nothing more than a Publicity Stunt to garner interest. Won’t work,never will work unless it is brought up in a bill in Congress. Then it will charge everyone,whether they enter the store or not.

    JMSHO (S=sarcastic)

    Please send a Paypal Payment immediately for viewing this post. No Free rides.

  • http://www.garykarlin.com Gary Karlin

    This store and others who follow suit are asking to go out of business. I can just stay at home and e-shop and compare, rather than go into a store that charges me $5. You can smell the desperation. If I’m shopping for a lower price, it doesn’t necessarily mean that I’m cheap, I have to be careful with my money. Paying taxes, rent, food on the table and whatever is left over is what I have to spend. With taxes going up and fuel costs (food, clothing, etc) everything is costing more and my discretionary spending is going down.

  • Jason

    I understand the problem. Consumers want it all these days and somehow feel businesses should not make a profit. Many people go into a store that is very expensive to open and keep open, they talk to their staff, engage their expertise, then smart phone shop for a lower price from some web store that does not have any overhead. That is just plain wrong!!! You should not intentionally take a businesses time and service when you knowingly intend to buy from some place cheaper that does not offer service or expertise. They call that “show rooming”. Why is it we all want the highest wage, benefits, etc…. But won’t support with our buying dollars prices that would allow such a thing. It takes profit to pay a good wage. If all you want is the lowest price, don’t be surprised when your employer wants you to work cheap so he can stay in business selling to people like you. Not all people are like this, but you know most are. It’s called entitlement hypocrisy! You can’t have it both ways! Everyone complains about jobs but shops at Amazon instead of supporting the local business that pays taxes into the local community. I pay higher prices all the time in order to support local business because life isn’t always just about me.

  • Gregg

    We were wanting to get bids for a more customized website and contacted someone I met at a networking event. They wanted to charge me $300 to meet for an hour to discuss what I wanted. Really??? Then was upset because I questioned it and didn’t want to pay his fees, oh and of course passed. We don’t charge clients who call or email us for quotes, advice, ideas, etc. It’s all part of doing business and building a relationship. Yes… they may make their purchase elsewhere, maybe even buy an item against our advice, but will remember us and our conversation and return to us because we didn’t want to sell them junk. This happens over and over again, with a client returning for a quote because they were so unhappy with the company they chose to go with a year ago (I am pretty sure they based their decision on price alone in the past and realized that can hurt you more than paying a bit more for the purchase (especially when it will be a recurring order).

    Also to touch on brick and mortar stores vs internet companies… You do save some money on expenses, but as a small business we don’t save as much as most people think. We are about 85% internet and 15% traditional AND still have payroll, insurance, phones, internet, rent, and all those other wonderful overhead expenses brick and mortar stores have. Maybe it makes it easier because we don’t need to pay extra for a store front type space, and can save a little here and there, but overall… internet companies still have the overhead expenses and may save hundreds of dollars a month, but certainly not thousands like so many people seem to think. And don’t forget about the computers (including replacing them every so often), upgrading systems as you grow, software, cloud/backup storage, etc. And this is more than likely a higher expense since internet companies are on each computer from start to the finish of their day, unlike most brick and mortar stores. Unless you are huge like Amazon, etc… the majority of internet companies are in the same boat as the small brick and mortar stores.

    • http://www.flowerpotman.com/lawnsandgardendrainage.html Mike

      I agree with the store owner, to many scabs out there wanting (taking) something for nothing.
      I do the same with quotes, the genuine person will pay, the timewaster won’t. easy!!

  • Joe

    It’s the debt retailers face. The highest debt comes from the landlord. Retail space is ridiculously over priced. The bubble has burst and here in Vegas landlords are sitting with their over priced rentals empty. They are loosing their anchor tenants and having to re-negotiate the other leases to keep the tenants that rented their over priced space based on the anchor tenants.
    Real Estate is just to high for most companies to stay in business, even the big companies are crumbling. People are so desperate to be in business for themselves that they pay that high price and later fail losing everything they have.

  • JC

    “brick and mortar” ??? every one is in some way a “brick and mortar” store. you do need a base to operate from somehow , so for those to complain about losing because of the internet is what i think a – lame excuse- with the technology available to all of us these days it is more than easy to get on the internet even if you are a “brick and mortar” and there is in no way any valid excuse to base that complain on. in addition why limit oneself on just the walk ins when one can generate more income by doing both- take a department store for example- most if not all of them have an internet presence as well as “brick and mortar”.. enough said.

  • http://cebuanasweethearts.com Wayne

    Costco charges for memberships; Sears Canada about a dozen years ago tried charging for their catalogues. It worked for Costco, but not for Sears. Each business is a bit different, and the marketplace is continuously evolving. Bricks and mortar businesses cost a lot of money to run, but so do online businesses. Maintaining websites, search optimization, security, and promotion online is very expensive. Many people do their research online with respect to comparison shopping, and then go down to the local retailer to make the purchase. All of those thousands of dollars a month to promote the goods of the local bricks and mortar retailer. The knife cuts both ways.

    The moral is – business is not easy, whether you are online or bricks and mortar. Sometimes tough decisions have to be made as in the case of a $5.00 browsing fee. The market itself will decide what is and what is not feasible.

  • http://gtherrick.com Greg

    No, charging people that are browsing brick and motor stores is wrong. They should just hang a sign saying “going out business sale”. If a consumer finds a product in the store that is less at another. The store could match the price. They could even offer a 10% discout to all active military, Vets, and dependents. Sales would skyrocket. Then they can improve their online store to be more competitive.

  • Jon

    Sure I search online but I always try and buy from a local store. I dont want to support internet giants, I value local shops run by people in my locality. Whenever I use ebay I always try and then find the seller and make a direct purchase.
    I prefer not to donate Google, Amazon and all the rest of the big giants a slice – I prefer always to support the local guy and failing that I try and support the small independent retailer. I only use Amazon and friends when I absolutely cannot find the same product from someone smaller or more local.

    Jon

  • Elizabeth

    As a Realtor, I face the same problem. Folks pepper me for info, have me come to their home for advice and then use another Realtor who is willing to work for peanuts. Or, buyers who want to use us as tour guides until they make up their mind if they even are going to buy. This is the only profession where we do so much work upfront without any compensation. I’m changing my business model so I can focus my energy on folks who are serious.

  • http://sisyphusmedia.com Carl Donovan

    Georgina’s reaction seems a bit short-sighted. Moving toward your enemy, rather than away from them, is the best way to engage. In this case, the principal complaint is that she’s dispensing advice for free. That’s not the customer’s problem, it’s hers.

    She’s already acting in a consultory capacity, she simply needs to start charging for it. By branding herself as an expert in the field, her “customers” become clients who come to her for consultation at an hourly rate. She then makes recommendations for products which she sells to them at a “membership” rate.

    Georgina, offer a more useful and more personalized service than people can get at a chain store, or online, and watch your profits soar. Or, mount a toll booth at the door and begin the slow and painful process of going out of business.

    This is not rocket science. Geez.

    (Woolworth’s still exist? Who knew…)

  • sandra hamrick

    I usually don’t comment on these types of articles, but this one is so outrageous I had to say something. I have launched several start-ups (both traditional & internet) so I have a good deal of business experience. She needs to understand her real value proposition (i.e. ask the question “why would someone buy from me vs the competition?”). Her true value-add is her knowledge of gluten free products. If she is to survive she must understand her value and how to market it. She could hold gluten free seminars where she can build her relationships and sell products at the seminars. Yes, she should expand her market and start offering products on-line with advice and information about a gluten-free diet. Her reaction is the act of a desperate business owner who doesn’t understand how to run a business in the 21st century. She is going to turn customers off. She must become much more business savvy if she wants to stay in the game.

  • Jason

    I understand the motive- it costs money to have a store open, and is frustrating to have people come in and then go online to save a few bucks. This is not the correct strategy to deal with it.

    Your goal as a storefront must be to get people in the store. This policy will have the opposite effect. It will turn away many potential customers who won’t want to have to pay just because they can’t find anything they want to buy. Sometimes I visit a clothing store a few times before I buy something and this would make me wary of going into the store at all. It would lower, if not eliminate my visits to the store.

    It may work for an exclusive boutique in the same way ritzy night clubs can charge a cover, but it won’t work for your average retailer. Retailers should be giving incentives to customers to get them into their stores, not reasons to stay away.

  • http://www.tmoore-designs.com Theresa

    I sympathize with stores that want to charge for browsing to eliminate this practice of scanning barcodes and then buying it somewhere else, but consumers will not go into a store at all if they are made to feel like the enemy. I specialize in low to middle priced one of a kind and limited edition jewelry and artisan made items, so you won’t find my items anywhere else but a couple of sites. A store which sells mass produced merchandise (like books and clothing and accessories) will suffer from lost sales and ultimately close. The best thing to do is to ask customers to turn off their cell phones when they enter the store, but that may not work either. Posting a “going out of business” sign may work in the short term, but if you are still there at the end of the month customers will begin to question that, and it’s considered misleading. One can only hope that educating customers to appreciate the business one does and how much their patronage is valued will change their minds, but we raised a generation of self-interested people who have no clue how to conduct their lives and they are only interested in striking the bargain no matter who it hurts and how much.

  • http://hallenter.com Jeanette Hall

    The customer took the time to visit your store. They could have went to your competitors. Do not make the mistake of making them regret their visit to your store by charging them for their visit, if they do not purchase. You are trying to build a working relationship. You have the chance to educate the customer about products they may be interested in!

    • Ash Robson

      The customer are visiting, doin the touch and feel an then leave to shop online. She builds the face to face with them gives them knowledge and still spend elsewhere. She should be allowed to charge for that knowledge, and she does, $5, same price as a coffee.

  • Pete Dashwood

    I don’t know whether charging customers to browse is a good idea or not, but I DO know this: I would not shop in a store that charged me just to enter.

  • http://www.DaltonPhoto.com rick

    This is why camera retailer “Wolf Camera” went out of business. Shoppers would take the time of the sales person, then go home and buy on-line. Of course the same A-zon shoppers would return to the local camera store and take up more of the staff’s time when they had issues, or needed further advice.

    Expect Best Buy to be the next fatality. Amazon is the “Walmart” of the web… killing local businesses.

  • http://fishinforless.com Kev. Hawthorn

    The retailers need help, not ridicule.Over thirty successful years in retail, I understand their frustration but the answer lies in offering something that online stores can’t. Make every customer important,do not go to work just for the money,make shopping in your store a pleasure. I am now retired and have a small online business as a hobby and it is nowhere near as satisfying as personal contact.Charging a “looking” fee is NOT the way to go, but there is still a need for face to face business principle.

  • Ash Robson

    Living in Brisbane and being subjected to the full story I support this shop owners motive. WPN have only picked an chosen elements to sensationalise the story to suit them, a shit house practice by all media outlets

    The shop is charging the fee for those that come in and want the owners expreience and knowledge on everything celiac. The customers are trying to avoid paying nutritionists and doctors for the same information. They want it all for free.

    Drs and the like are allowed to charge for advice and opinion, why not her? If you buy something she deducts your $5 already paid.

    So stop bagging this woman, find the truth and ignore the media sensationalise bullshit.

  • http://www.tipsinablog.com Danny

    This is an interesting topic…

    As the many advantages of ” on the fly” technologies increases, there is of course going to be both positives and negatives, for actual B&D style shopfront businesses….

    Yes, I agree with other commenters that, charging a fee from the get go, will not help(unless you are Costco)…

    so small business owners(offline shopfronts) need to do what they can to turn prospective customers their way, not AWAY!

    We cannot fight these modern shopping mode adaptations, so we only can adapt and make the most of them….

  • http://www.webdesignandapps.com Web design and Apps

    Over ten years ago when presnting at my local Chamber of Commerce meeting, I presented the benefit of running an e-commerce store alongside a traditional retail store. I was told by some very arrogant shop owners that traditional shops would not be affected to badly by the internet! Look who’s laughing now! lol

  • http://peuyeumcipatat.blogspot.com umkm cipatat

    Yes, Mantap!!!

  • http://www.graciousstore.com Nina

    While I appreciate the frustrations of many brick and mortar stores for many customers to come in and browse through their inventory without making a purchase from there but only to compare prices. I do not think is a smart move to charge customers any fee for just looking.
    I think a better move is to find ways to lure the customers to make pyrchases from them and not charge them any fee for just looking

  • Ron Powell

    I’ll stop browsing in-store altogether. I already walk straight oput if I can’t find what I’m looking for. I go to buy what suits me to buy not what suits them to sell. If they (and the fashion fascists) can’t make that connection they they ain’t getting my custom or even my presence.

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