10 Steps to Becoming a Successful Blogger from Reality Steve

By: Chris Crum - June 19, 2011

WebProNews recently interviewed reality television blogger Reality Steve (Steve Carbone). The interview wasn’t entirely about how to launch a successful blog, but as he shared his story with us, there were plenty of nuggets of wisdom that naturally came out of the conversation, which if you’re trying to become a successful blogger, you might be able to learn from.

What are the biggest obstacles you’ve encountered in blogging success? Let us know.

1. It’s ok to start small.

Reality Steve started by sending emails to a few friends. The friends liked his work and started forwarding his emails to their friends, and so on and so on. Social media has made it even easier to reach even more of your friends’ friends. Even Facebook started small, and grew virally.

2. Find a subject area where you know there is interest.

People have all kinds of interests. Some of them are already well-covered by bloggers, and others there is more leeway. Even still, just because the web is saturated with bloggers in any particular subject, it doesn’t mean you can’t bring a unique, helpful and/or entertaining voice to the table. Number 3 is directly related to this.

3. Cater to a niche audience.

If you’ve chose a specific subject to blog about, you’re already catering to a niche audience to some extent. However, it is that bringing a unique voice to the table that really adds to that. The thing is, this niche audience is probably already reading the other bloggers who are writing about the same niche, which is why you have to bring something different to the table.

4. Keep up with your niche religiously.

Reality Steve doesn’t blog about every single reality show, but the ones he focuses on, he keeps up with fanatically. This means fans can consider him a go-to source when they want the latest news and analysis related to these shows. That keeps them coming back.

5. Do diligent work.

Essentially, if you want to be considered such a go-to place, you don’t want to half-ass it. Be thorough. If in some cases you can’t be thorough in detail, at least be thoroughly entertaining, or informative. That doesn’t mean you have to put out long post after long post, just try not to miss things that matter.

6. Collect trusted sources (and use them).

Reality Steve has his regular sources, which he trusts, where he can get key information that he needs to be on top of news related to his area of coverage. This helps keep him at the forefront of breaking news in this space. Having these sources can also be useful for driving links to your blog from other blogs and publications.

7. Develop a good track record.

This is directly related to number six. It’s easier to have a good track record of accuracy, when your sources are trustworthy, but sometimes you may get tips that turn out to be busts. Always indicate if there is any doubt to what you’re reporting. If you can’t take it for fact yourself, you shouldn’t report it as fact to others. If you ever make a mistake, acknowledge it as a show to your audience that you can still be trusted.

8. Use social media.

Use social channels to connect with fans and promote your content (these channels can also add to your visibility in search engines – as an added tip that Reality Steve didn’t really talk about, it can’t hurt to employ basic SEO practices). “Both have been a godsend for my website,” Reality Steve tells WebProNews about Facebook and Twitter.

9. Product-related material can interest both readers and companies.

This isn’t so much a step, but just something to keep in mind, and I don’t mean this from the receiving goods for positive reviews standpoint. You might want to read up on the FTC’s guidelines if you’re interested in that. However, Reality Steve brought up an interesting point about how the networks don’t seem to mind his blogging about their shows, even when he’s spoiling their outcomes, because it brings attention to their products.

If specific products are within your niche, you can reach out to people within the companies that deliver these products, for possible trusted sources, and they might be willing to give you the occasional exclusive story or first shot at breaking news, which can also get you links and help you build credibility.

10. Stick with it.

You may start small, but obviously the goal is to become big. This can take time. Reality Steve has been doing this for 8 years. Following these previous steps over time, they should start to pay off.

We might as well try to make this as helpful a resource as possible, so feel free to add your own tips in the comments.

Chris Crum

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

View all posts by Chris Crum
  • http://michaelhaltman.com Michael Haltman

    I write The Political Commentator (http://politicsandfinance.blogspot.com) and The Economic Spy. My biggest issue is driving organic traffic and once that traffic is there to entice them to react to any of my ads.

    On TPC I have 2,000 feed and email subscribers and daily organic traffic of only about 500. I use social media and other tools to promote it but have not gained the traction I am looking for.

    Any thoughts?


  • http://www.softxml.com Gregory

    Nice collection of do-follow rules but in real life are very hard to achieve.

  • http://www.seoltd.net Waqas Alvi

    i have recently started my blog and sure will use the tips.

  • http://www.RedSunDomains.com RedSunDomains

    Great article on Blogging. We are interested in selling a Bloggums.com domain name at RedSunDomains.com. It could work well as a dental, chewing gum or bubble gum blogging website.

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    Thanks i just read your tips : diligent work and Keep up with your niche religiously are very great part!

  • http://guitarandblues.blogspot.com/ gregory

    Systematic and useful material.Spasibo.

  • http://www.webbingsystems.com Pashminu Mansukhani

    8 years is indeed a very long time to have successful blog. In that period of time, there are many ups and downs on the cyber space.

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    Great tips for bloggers.

  • http://fishandcrane.com FishandCrane

    Commenting on reality shows is one thing. Revealing your business advantages to competitors to add content to your blog is another. A true hawk doesn’t reveal his claws.

  • http://www.tribalknowledge.tv Michael Fox

    Although some may think it uncool, correct use of grammar and spelling is ESSENTIAL to establishing, maintaining and growing a blog readership – something that even the writer of this article could do with polishing…

  • http://www.neilyamit.com/ neil

    Great tips for start-up bloggers.

    I’m with Gregory. It’s following these advice that’s really hard. I’ve been blogging for 5 years now but I still get sidetracked on my goals.

  • http://www.tipstrickzpark.com Dhruv

    Thanks is really helpful :)Thanks

  • http://www.rsatechnologies.in rakesh kumar

    We all knew these facts very well but still does not stick on it to earn money quickly. My dear Friend it is a time consuming job. You have to develop a loyal readers first then you can sell any thing to them.

  • http://www.careers-partnership-uk.com CareersPartnershipUK

    We’re a careers counselling organisation and our blogs (about career guidance and job search skills) are written purely to attract site visitors and improve our SEO. Most bloggers probably have similar goals to us and much the same level of writing skills.

    The key issue for us is the cost-benefit return (do the extra visits and SEO value we get from blogging repay the time put into writing good quality blogs?). I’m not sure about our answer to this question – what’s yours?

    • http://www.mykneereconstruction.com Ben Hannan

      I very much agree with the points made by CareersPartnershipUK. The purpose of my new blog is ultimately a method of driving traffic to my site. But the challenge when I am starting from nothing becomes finding the traffic for your blog, of which a percentage will also visit your site. The reminder of point 1 is encouraging: “It’s ok to start small.”
      Many thanks Chris.


  • http://www.easyadsensetips.us citromduro

    The obstacle to success blogging is ho to gets trafick to our blog
    understand SEO is very difficult fo me with low writer skill

  • http://www.wsdbiz.co.il Aviran

    The main thing is KEEP POSTING and dont give up!
    Blog about important stuff, real life is not much interesting anymore.

    • http://moneymarketspot.net Jimberlyn

      It does take time and good topics. Real life disappointments and false dreams such as a push of button and you will be a millionaire in the morning…just gets old hearing.Get rich overnight products get boring hearing about, although on my blog http://moneymarketspot.net, a lot of people keep falling for them and asking me for help or advice. It’s nice to have the followers but it sucks to see so many fall for the same things I did when I started. Even though everything is about this tough economy,no one cares to hear about politics (real life or real world) stuff. So I believe your right.

  • ryan

    i use social media to get traffic to my website and its really helpful.

  • http://www.berlin-germany-fanclub.com/index.html Zhanna

    Ten steps and 8 years! I want to reach my goals earlier. But in any case I agree with the steps.

  • http://www.mrmortgage.com.au Rick Adlam

    A lot of unique tips here. And a great topic of interest Steve that Steve has chosen. The point I would add is try to select a niche that is a growth niche and not likely to disappear in 5 years.

  • http://nigeriacomputers.com Nigeria Computers

    Nice and encouraging tips. However, in practice can be very difficult to follow. At the end of the day it’s about the quality of our efforts.

  • Merry

    Great Tips. Thank you for the reminders.

  • http://liveintv.com/ TV WATCHER

    Excellent, Chris! Thank you for this material! Good luck!

  • http://www.venditeonlineabbigliamento.com/ Filippo

    Using the social media channels brought me a lot of new traffic ( and conversions ), I

  • http://www.businessinpolitics.com Karl Craig-West

    Thanks Chris,

    I started a UK-centric business and politics blog a couple of months ago and am always keen to learn more about how to make it more widely read and successful.

    I’m currently working on increasing regular readership and recruiting guest bloggers so this article comes at a good time.

    Many thanks again,
    UK business and politics blog

  • http://www.venditeonlineabbigliamento.com/ Filippo

    I think social media channels are one of the most powerfull thing to give your blog more visibility. since I started using them ( facebook, twitter, etc ) I saw a great improvement of traffic and conversions.

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  • http://www.southamericaliving.com Molly

    Exellent ´general´ advice. Combine this with your recent more in-depth, technical piece on Ranking Google Factors and a newbie will have a good idea of what it will take to be successful.

    I wish the ´time factor´was more identifiable. Many say a year minimum to start seeing success, others say 2 years or more… and of course this is variable for each blog. I was at almost 5000 visitors in 30-day period with 250 pages (blog online a year), then started dropping. Problem is I have no idea what stats I SHOULD be getting i.e. what indicates a good start for a year-old blog and to keep on pluggin away, what indicates major changes are needed, etc.

    At least sites like WebProNews help you begin to figure these issues out. Molly

  • http://www.mojoe.net Deveren Werne

    The tips are great.

    I have done some of these similar steps for my blog on web design and have started to see my social channels start to grow. It has been slow but it is growing.

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  • http://www.altaso.com/blog ALTASO

    Really interesting article and video. Well article is more interesting than video because I do not really care much about “reality shows”.

    But from blogger point of view I can say that hardest part are following points:
    5. Do diligent work
    10. Stick with it

    I for sure need to get better in those.

  • http://www.tournatchitocheswithbarbara.com Doyle Bailey

    I found these tips stimulating and helpful.

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    Chris, what advice do you have for how often one should post?

    • http://www.desperateamateurs.com Yariana

      Plus a few recommended sites would help too.

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    Is there a recommended reference book available that you would recommend for Novices in the field of Blogging?


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    really nice tips & it will help me to become more successful blogger

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    Both have been a godsend for my website,” Reality Steve tells WebProNews about Facebook and Twitter.

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    thanks for information,

    Godbless U

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    Very insightful
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    Great information, I am working on my new blog and wish I had more time to spend on it.

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