Facebook Marketing Expert Mari Smith On Utilizing The Social Network’s New Features

Over the past year, Facebook has crushed the organic reach of the posts published by many Pages. It’s harder than ever to get exposure in the News Feed without paying for it. Still, Facebook has launched new features, including tools…

Relationship Marketing: A Long Term Strategy for Social Media

When social media really began to come on the scene, the entire basis of social networks was built upon interactions and connections. However, as it grew in popularity, marketers began to see its value and started embracing it. Although many businesses have seen great success with integrating social media into their marketing campaigns, it seems that the level of real social interactions has decreased.

Google+ Makes Splash in Social Sector, But Will It Last?

Google+ has been on quite a ride in its first 6 weeks of existence. It obtained 10 million users in just two weeks and is now said to have over 20 million users. The overall reaction has been positive, but since the platform is currently invitation-only, the early adopters have mostly been the tech savvy crowd.