Will This Make Facebook Ads More Effective?

The effectiveness of Facebook ads has been questioned time and time again. A few months ago, the topic picked up a great deal of momentum after a controversial video came out suggesting fake accounts were harming results. Forrester’s Vice President…

W3C Appoints Two New Co-Chairs To Do Not Track Working Group

The Do Not Track negotiations that have been taking place between advertisers and privacy advocates took a heavy blow yesterday when the Digital Advertising Alliance announced that it would be leaving the talks. Their departure caused some to wonder if…

DAA Pulls Out Of Do Not Track Negotiations

The Do Not Track negotiations that have been taking place over the last year between advertisers and consumer advocates haven’t exactly gone over too well. The two sides have found very little common ground, and obstacles threatening to destabilize the…

Pinterest Now Tracks You Automatically, Lets You Opt Out

In an effort to make you “feel like Pinterest is really yours,” the social network is beginning to implement a new personalization feature that tracks your movements across the web and recommends certain pins based on the websites you visit.…

Advertisers’ Proposal Gets Rejected In Latest Do Not Track Negotiations

Earlier this year, the Do Not Track debate ran into a snag as the advertising groups and privacy proponents couldn’t even agree to disagree on a Do Not Track standard. This led to fears that the talks may just fall…

Firefox 21 Out Now On Desktop And Mobile

Firefox 20 was a pretty big release for the Web browser. It added a new download messenger and per-window private browsing, both of which are pretty substantial additions. Firefox 21 isn’t quite as grandiose, but it does add a number…

Mozilla’s Cookie Policy Writer Slams Advertisers, Says They Refuse To Negotiate

It was revealed in March that Mozilla would start to disable third-party cookies by default in its Firefox browser. The non-profit says it’s only doing it to protect consumer privacy, but advertisers have hit back hard saying the policy will…

Microsoft Advertises Do Not Track In Internet Explorer

Microsoft has been one of the strongest proponents of Do Not Track since it announced that Internet Explorer 10 would turn it on by default. Advertisers didn’t exactly like this, and even threatened to ignore all signals from Internet Explorer…

Do Not Track Legislation Introduced In The Senate

Do Not Track was one of the biggest jokes of 2012. Sure, it was a honorable endeavor, but nobody could come to a consensus as to what Do Not Track means even after pledging to do something about it only…

Do Not Track Negotiations In Danger Of Breaking Down

Do you remember Do Not Track? There was a big push earlier this year to standardize a method that would allow Internet users to opt out of ad tracking. Privacy advocates and lawmakers welcomed the move, but have yet to…