The effectiveness of Facebook ads has been questioned time and time again. A few months ago, the topic picked up a great deal of momentum after a controversial video came out suggesting fake accounts were harming results. Forrester’s Vice President…
W3C Appoints Two New Co-Chairs To Do Not Track Working Group
The Do Not Track negotiations that have been taking place between advertisers and privacy advocates took a heavy blow yesterday when the Digital Advertising Alliance announced that it would be leaving the talks. Their departure caused some to wonder if…
DAA Pulls Out Of Do Not Track Negotiations
The Do Not Track negotiations that have been taking place over the last year between advertisers and consumer advocates haven’t exactly gone over too well. The two sides have found very little common ground, and obstacles threatening to destabilize the…
Microsoft Advertises Do Not Track In Internet Explorer
Microsoft has been one of the strongest proponents of Do Not Track since it announced that Internet Explorer 10 would turn it on by default. Advertisers didn’t exactly like this, and even threatened to ignore all signals from Internet Explorer…
Do Not Track Legislation Introduced In The Senate
Do Not Track was one of the biggest jokes of 2012. Sure, it was a honorable endeavor, but nobody could come to a consensus as to what Do Not Track means even after pledging to do something about it only…
Do Not Track Negotiations In Danger Of Breaking Down
Do you remember Do Not Track? There was a big push earlier this year to standardize a method that would allow Internet users to opt out of ad tracking. Privacy advocates and lawmakers welcomed the move, but have yet to…