Google Goes ‘No CAPTCHA’

Google announced that it’s rolling out an API for reCAPTCHA, which it has dubbed “No CAPTCHA reCAPTCHA”. It’s been a while since we’ve heard anything much about reCAPTCHA. Google acquired the company in 2009, and has since been using it…

Google Using ReCAPTCHA to Crowdsource Street View Addresses

Gizmodo is reporting that ReCAPTCHA is now using street view address images its spam filter as one of those words you have to put in to verify you’re human. Their article quotes Google as saying: We’re currently running an experiment…

Monetizing What Users Are Already Forced to Pay Attention To

Peter Kafka at All Things Digital’s MediaMemo is reporting about a startup focused on advertising from the CAPTCHA. Solve Media aims to take a web element, which already requires user attention (the CAPTCHA) and monetize it through advertising. 

It’s really not a bad idea, but it’s not exactly a new one either. We’ve seen examples of this in the past, though I can’t honestly say I’ve encountered it much in everyday web browsing.