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Yahoo Achieves Display Ads/TV Market Advance

Today marks a significant win for the Yahoo in terms of advertising deals and traditional media.  Media General, a communications company with a market cap of around $250 million, announced that it will become the first member of the Yahoo Newspaper Consortium to sell Yahoo display ads at TV stations.

More Newspapers Look to Yahoo for Targeted Local Advertising
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Yahoo is welcoming several new members to its Newspaper Consortium. These are Freedom Communications’ flagship newspaper, Orange County (Calif.) Register and The Gazette in Colorado Springs, Colo.; the North Jersey Media Group’s The Record and Herald News; and The San Diego Union-Tribune.

Yahoo Not Doing Too Bad in Newspapers
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Yahoo AptGoogle recently announced that it would be shutting down its print advertising business after announcing the pulling of the plug on a number of other services last week.