All Posts Tagged Tag: ‘Yahoo Bing Network’

Yahoo Bing Network Search/Click Volumes Double YoY

Yahoo Search has been making headlines lately thanks to a five-year partnership with Mozilla, which sees the search engine become the default in the Firefox browser. The version that implements this just came out this week. When Yahoo released its latest earnings report, it revealed that its search business is actually doing better than its display ad business. It would …

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Report: Yahoo/Bing Sees Biggest Paid Search Market Share Increase In 5 Years

The search alliance between Yahoo and Bing saw its biggest market share increase against Google in five years in Q3, in terms of paid search in the U.S., according to a new report from IgnitionOne. The report says the partnership saw its best showing since Q1 2009 as it increased to 25% compared to Google’s 75%. Yahoo/Bing is also getting …

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Ad Spend Growth For Bing Is More Than Double That Of Google’s

In its “State of Paid Search” report for the first quarter of the year, The Search Agency finds that Bing’s growth has more than doubled the rate of Google’s in ad spend. Of course, with Google being such a dominant force, and Bing still working to catch up this doesn’t come as a huge surprise, but either way, it spells …

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Yahoo Is Getting 31% Of Its Revenue From Microsoft Deal

The relationship between Yahoo and Microsoft has been a little rocky this year, but it has come out that the “Search Alliance” between the two companies is generating as much as 31% of Yahoo’s revenue. The SEC reportedly sent letters to Yahoo asking for more details on its revenue from search and display advertising. Bloomberg reports (via Danny Sullivan): The …

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Yahoo Microsoft ‘Search Alliance’ Encounters More Friction

More friction between Microsoft and Yahoo regarding the two companies’ “Search Alliance” has been made public thanks to court documents obtained by Reuters. The two companies have been having a quiet legal battle about rolling out Microsoft’s Bing search technology on Yahoo in Taiwan and Hong Kong – the last two of sixteen markets – which are supposed to make …

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Bing Talks Up Yahoo Bing Network Ahead Of Yahoo’s Earnings

Yahoo will soon release its earnings report for the third quarter. Microsoft is taking the opportunity to provide an update on what’s happening with the Yahoo Bing Network. David Pann, general manager of the Microsoft Advertising Search Group, has written a blog post discussing recent features they’ve added to Bing Ads, performance updates and research from RKG. As noted, they’ve …

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Bing Ads Finally Get Those Skype-Integrated Call Extensions

Earlier this year, we reported that Bing was readying Skype-integrated click-to-call mobile ads, and now it has finally announced them. On the Bing Ads blog, Microsoft’s Ambrish Verma introduced Bing’s new Call Extensions, which work across all devices, and utilize Skype. This is something that “no one else can provide,” as Verma notes. This is one way where Microsoft’s acquisition …

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Yahoo: Maybe Yahoo Bing Network Isn’t Doing Too Bad After All

Earlier this year things weren’t looking incredibly great for the Yahoo Microsoft search deal. Yahoo CEO Marissa Mayer made comments at the Goldman Sachs Technology and Internet Conference, expressing disappointment with the results. If a blog post from Yahoo today regarding the Yahoo Bing Network are any indication, however, things are looking more promising. The post shares some stats from …

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Bing Ads Get Change History Graph

Last month, Microsoft announced a pilot for the Change History Graph feature in Bing Ads. The feature provides insights into how changes made to campaigns impacted their performance. The company announced today that it is moving out of pilot mode, and is now available to all Bing Ads users. The feature can be found in the Bing Ads web user …

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Microsoft: 51 Million Out Of 159 Million Yahoo Bing Network Searchers Don’t Use Google

Microsoft put out some stats today about Bing Ads and the Yahoo Bing Network worth taking a look at. For starters, the network currently has 159 million unique searchers. 51 million of these do not use Google, according to the company. Microsoft Advertising Search Group GM David Pann says these numbers have increased 4.5% and 11% respectively since last fall. …

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Yahoo Bing Network Makes Changes To How Bids Work

Microsoft announced that it is making some changes to the way incremental bids work in BIng Ads. According to the company, the changes will give advertisers more options to control how bidding on keywords works to maximize return-on-investment, as well as ensure the accuracy of info from imported AdWords campaigns. “An item of note is that today, bid adjustments are …

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Bing To Launch Skype-Integrated Click-To-Call Mobile Ads This Year [Exclusive]

As previously reported, Microsoft has some new ad products for the Yahoo Bing Network on the way this year. Notably, we should be seeing Bing product listing ads (similar to Google’s) before the year’s over. Microsoft Search Network GM, David Pann, tells WebProNews that we will also see a new ad format in the form of “Click To Call” (also …

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