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Report: Yahoo/Bing Sees Biggest Paid Search Market Share Increase In 5 Years

Report: Yahoo/Bing Sees Biggest Paid Search Market Share Increase In 5 Years

By Chris Crum October 2, 2014

The search alliance between Yahoo and Bing saw its biggest market share increase against Google in five years in Q3, in terms of paid search in the U.S., according to a new report from IgnitionOne. The report says the partnership …

Bing Ads Get Skype-Integrated Call Extensions Bing Ads Get Skype-Integrated Call Extensions

Earlier this year, we reported that Bing was readying Skype-integrated click-to-call mobile ads, and now it has finally announced them. On the Bing Ads blog, Microsoft’s Ambrish Verma introduced Bing’s new Call Extensions, which work across all devices, and utilize …

Yahoo: Yahoo Bing Network Isn't Doing Too Bad Yahoo: Yahoo Bing Network Isn't Doing Too Bad

Earlier this year things weren’t looking incredibly great for the Yahoo Microsoft search deal. Yahoo CEO Marissa Mayer made comments at the Goldman Sachs Technology and Internet Conference, expressing disappointment with the results. If a blog post from Yahoo today …

Bing Ads Get Change History Graph Bing Ads Get Change History Graph

Last month, Microsoft announced a pilot for the Change History Graph feature in Bing Ads. The feature provides insights into how changes made to campaigns impacted their performance. The company announced today that it is moving out of pilot mode, …

Microsoft Drops Some Yahoo Bing Network Stats Microsoft Drops Some Yahoo Bing Network Stats
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Microsoft put out some stats today about Bing Ads and the Yahoo Bing Network worth taking a look at. For starters, the network currently has 159 million unique searchers. 51 million of these do not use Google, according to the …

Yahoo Bing Network Makes Changes To How Bids Work Yahoo Bing Network Makes Changes To How Bids Work

Microsoft announced that it is making some changes to the way incremental bids work in BIng Ads. According to the company, the changes will give advertisers more options to control how bidding on keywords works to maximize return-on-investment, as well …

Bing To Launch Click-To-Call Ads With Skype Features Bing To Launch Click-To-Call Ads With Skype Features
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As previously reported, Microsoft has some new ad products for the Yahoo Bing Network on the way this year. Notably, we should be seeing Bing product listing ads (similar to Google’s) before the year’s over. Microsoft Search Network GM, David …

Bing About To Get Product Listing Ads Of Its Own Bing About To Get Product Listing Ads Of Its Own
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We spoke with David Pann, GM of Microsoft’s Search Network, and he tells us that we can expect Bing’s version of product listing ads sometime this year. This may raise a few eyebrows, considering Bing’s heavy campaigning against Google’s PLA-based …

Bing Ads Get Inline Editorial Appeals Bing Ads Get Inline Editorial Appeals

Microsoft announced a couple of updates to Bing Ads, including inline editorial appeals, and an improved keyword research tool. The former provides two new views in the Bing Ads Editor where advertisers can appeal all of the rejected items in …

Yahoo Bing Network Continues Growth Yahoo Bing Network Continues Growth

The Yahoo Bing Network has been rolling out in seven new markets in Europe and six in Latin America, bringing the total to 22 countries. “As we recently reported, search engine marketing continues to grow as a proportion of digital …

Yahoo Calls Out Partner Microsoft In Blog Post Yahoo Calls Out Partner Microsoft In Blog Post
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Yahoo slammed Microsoft today over its use of “Do Not Track” by default in Internet Explorer 10. This is interesting on several levels, but most notably because Yahoo and MIcrosoft are partners in search and advertising. Together, they have put …

Bing Ads Get Keyword Destination URLs Bing Ads Get Keyword Destination URLs
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Microsoft announced today that it has added keyword destination URLs in Bing Ads for all markets. Bing Ads now support a dedicated field to manage them, and it lets advertisers set specific landing pages for each keyword and match type …