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All Posts Tagged Tag: ‘WPP’

Microsoft And 24/7 Media Announce Big Ad Partnership

Microsoft and 24/7 Media announced a new partnership, which will see the Microsoft Advertising Exchange become the exclusive third-party ad exchange offered by Real Media Group to Open AdStream publishers. “The incredible promise of digital advertising has been somewhat hindered by the unwanted inefficiencies as a result of market fragmentation,” a representative for Microsoft tells WebProNews. “All advertisers and publishers …

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WPP Doubles Facebook Advertising

Communications services group WPP will spend as much as $400 million on Facebook advertising this year, according to Mediapost. This would be roughly double of what WPP spent last year. In 2010, WPP CEO Martin Sorrell wasn’t too keen on social media for advertising, suggesting that it wasn’t very useful for marketing, stating that Facebook was “not a medium that …

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