All Posts Tagged Tag: ‘WPP’

Microsoft And 24/7 Media Announce Big Ad Partnership

Microsoft and 24/7 Media announced a new partnership, which will see the Microsoft Advertising Exchange become the exclusive third-party ad exchange offered by Real Media Group to Open AdStream publishers. “The incredible promise of digital advertising has been somewhat hindered by the unwanted inefficiencies as a result of market fragmentation,” a representative for Microsoft tells WebProNews. “All advertisers and publishers …

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WPP Doubles Facebook Advertising

Communications services group WPP will spend as much as $400 million on Facebook advertising this year, according to Mediapost. This would be roughly double of what WPP spent last year. In 2010, WPP CEO Martin Sorrell wasn’t too keen on social media for advertising, suggesting that it wasn’t very useful for marketing, stating that Facebook was “not a medium that …

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Bing Commercials Infringe on Patent?

A set of product placement ads for Microsoft’s Bing ran during NBC’s The Philanthropist. The ads showed two of the characters from the actual show in scenes in which Bing was being used – clearly ads, but still integrated with the actual program.

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Google, WPP To Study Online Ads’ Effectiveness

Cute stories and a charismatic personality can go a long way towards making a sale; people like to feel good about their purchases.  At the same time, solid facts are pretty convincing, and Google and WPP intend to collect more of these concerning the power of online ads. 

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Microsoft May Swap Avenue A/Razorfish

It seems that Microsoft has been struck with a slight case of buyer’s remorse.  The Redmond-based corporation took control of Avenue A/Razorfish about one year ago as part of the aQuantive acquisition, and reports indicate it’s now trying to trade the ad agency to WPP.

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Yahoo, WPP Partner

Perhaps this deal has been scheduled for months, but it seems that a little pressure has once again worked (semi-) wonders.  As letters to and from Carl Icahn sail around, Yahoo announced a partnership with ad giant WPP this morning.

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Spot Runner Snaps Up GlobeShooter

All eyes were on WPP – it was supposed to acquire the advertising agency known as Spot Runner, and that may still happen.  But in a move that came as something of a surprise, Spot Runner made an acquisition of its own and formed the Spot Runner Production Network.

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A Modest Proposal – WPP And Google

Don’t look now, but WPP honcho Martin Sorrell has been tipped to be looking for another acquisition to complement the ad giant’s 24/7 Real Media buy from 2007.

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