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White Hat Articles

A Black Hat Debate At SES Chicago
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This is the time of year when morality becomes mainstream; just try going a day without hearing references to "naughty," "nice," a scrooge, or a grinch.  It seems appropriate, then, that at SES Chicago, there was a session called "Black Hat, White Hat: Does It Really Matter Anymore?"

The End of Black Hat SEO?

Many SEO specialists have taken exception to repeated comments made by Jason Calacanis, who claims that the profession is mostly comprised of charlatans and two-bit tricksters who rely on little more than shady smoke and mirror tactics alongside technical chicanery to boost a site