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For Better Or Worse, A Lot Of Change Is Coming To Google SEO

For Better Or Worse, A Lot Of Change Is Coming To Google SEO

By Chris Crum May 15, 2013 | 42 Comments

Google has a lot of stuff in the works that will have a direct impact on webmasters and the search engine optimization community. In a seven-minute “Webmaster Help” video, Google’s Matt Cutts (sporting a Mozilla Firefox shirt), ran down much …

Google's Amit Singhal: Penguin A Success Google's Amit Singhal: Penguin A Success
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Early this morning, Google Fellow Amit Singhal was interviewed by Danny Sullivan at Chris Sherman on stage at SMX London, the sister conference of Search Engine Land. Singhal discussed a variety of Google search-related topics. We were hoping to get …

Is This The Impact Penguin Is Having On The Web? Is This The Impact Penguin Is Having On The Web?
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Note: Perhaps the headline of this article is a little sensational, but don’t overlook the “what if” part. I’m not suggesting Google has some plot to kill the web. However, many businesses rely on Google and people are freaking out …

Kickstarter Project: Google On Steroids (w/ Privacy) Kickstarter Project: Google On Steroids (w/ Privacy)

There’s an interesting Kickstarter project called Gooey Search, which bills itself as “Google on Steroids with Privacy”. It was developed by a small software company called Visual Purple. The tool comes in the form of an iPad app, as well …

Something You Should Know About Old Links Something You Should Know About Old Links
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Google’s Matt Cutts has put out a new Webmaster Help video discussing something that’s probably on a lot of webmasters’ minds these days: what if you linked to a good piece of content, but at some point, that content turned …

Comment Spammers: These Links Are Not Helping You Comment Spammers: These Links Are Not Helping You
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In light of Google’s Penguin update, it seems like a good time to suggest that you don’t spam blog comments. Even if you’re not technically spamming, and are leaving semi-thoughtful comments (but your ultimate goal is to get a link), …

The Blurry Lines Of Google’s Paid Links Policy The Blurry Lines Of Google’s Paid Links Policy
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As you probably know, Google isn’t a fan of people paying for links that pass PageRank. It’s considered to be a manipulation of search results and a violation of Google’s quality guidelines, which are the focus of Google’s Penguin update. …

Noteworthy Videos
Penguin Update Punishes WordPress Theme Creator Penguin Update Punishes WordPress Theme Creator
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James Farmer at WPMU.org wrote a very interesting Penguin-related article, which doesn’t make the update look too great, despite its apparently honorable intentions. The update hit WPMU.org, sending it from 8,580 visits from Google on one day pre-Penguin to 1,527 …

SEOmoz Takes On Webspam, Talks Penguin SEOmoz Takes On Webspam, Talks Penguin
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SEOmoz is working on a new spam research project aimed at classifying, identifying and removing (or at least limiting) the link juice that spam pages and sites can pass – a pretty ambitious goal, to say the least. Can SEOmoz …

Cutts: Watch These 2 Videos For Penguin Recovery Cutts: Watch These 2 Videos For Penguin Recovery
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Danny Sullivan at Search Engine Land put up a great Penguin article with some new quotes from Matt Cutts. We’ve referenced some of the points made in other articles, but one important thing to note from the whole thing is …

New Google Patent Is Related To Webspam Efforts New Google Patent Is Related To Webspam Efforts
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Google released the Penguin update a couple weeks ago, in an effort to rid its search engine results of webspam. The update targeted the kinds of things Google has always tried to rid its results of, but the update is …

Submit Google Spam Reports With Google Docs Submit Google Spam Reports With Google Docs

You can learn a lot of little helpful tidbits by listening to what Googles head of webspam has to say, and lucky for webmasters, he’s always saying through various channels on the web. This includes YouTube videos, his blog, Google+, …

Penguin Update: Keyword Stuffing And You Penguin Update: Keyword Stuffing And You
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Last week, Google unleashed its Penguin update upon webmasters. The update, as you may know, was designed to decrease the rankings of sites engaging in black hat SEO tactics and webspam. One of the classic black hat tactics is keywords …

Recovering From Google’s Penguin Update Recovering From Google’s Penguin Update
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First, before you start your campaign for Penguin recovery, you should probably determine whether you were actually hit by the Penguin update, or by the Panda update (or even some other Google algorithm change). Shortly after the Penguin update rolled …

Penguin Update: Google's Tips For Reconsideration Penguin Update: Google's Tips For Reconsideration
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If you think you’ve been wrongfully hit by Google’s Penguin update, Google has provided a form that you can fill out, in hopes that Google will see the light and get your site back into the mix. The update is …

Google Webspam Update: Where’s The Viagra? [Updated] Google Webspam Update: Where’s The Viagra? [Updated]
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Update: Viagra.com is back at number one. As you may know, Google launched a new algorithm update, dubbed the Webspam Update. According to Google, it’s designed to keep sites engaging in black hat SEO tactics from ranking. The update is …

More Issues With Google's Webspam Update More Issues With Google's Webspam Update
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Update: It looks like the top result has been changed now. Google announced a big algorithm change called the Webspam update. It’s in the process of rolling out, and is designed to penalize sites engaging in black hat SEO – …