WebProNews

Google Website Optimizer & Urchin 6 Come Out To Play

It sometimes seems like beta tags hang around Google's products forever.  That's no longer the case, though, at least as far as Google Website Optimizer and Urchin 6 are concerned.

Google Optimizes Website Optimizer

A handful of tweaks to Google's Website Optimizer tool have arrived as the product's first major update, based on user feedback.

Google Analytics Expands On Website Optimizer

The Website Optimizer that Google made available to all of its AdWords clients shows how well (or poorly) links convert; Google's Analytics team thinks people can benefit by seeing how users of both Optimizer and Analytics can use them together.

Google Plans To Win AdWords Converts

The Website Optimizer tool received a formal launch for Google's AdWords clients today. Marketers using it should see conversion rates improve for their sites.

Google's Website Optimizer

Talk about a potentially disruptive technology! Google has released a new product that integrates with AdWords: a landing page testing tool called Website Optimizer to help sites maximize conversion rates. It's high-powered stuff. More info from Google here. It seems only select advertisers will be invited to participate in the beta.

Optimize Landing Pages with Google Website Optimizer

I've long been a fan of tools like Optimost, Verster, and Offermatica which allow marketers to do multivariable testing to find the best possible converting landing pages for their ad campaigns.