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20 Goals for Business Social Media Use Syndicate content

I probably don't have to tell you that many businesses are still struggling with the concept of using social media. Many simply can't find a good reason to use it at all, and many more find themselves using it but struggling to validate that use. They can't find the ROI. They feel that too much time is being wasted. Basically, they're just using social networks because they feel like they're supposed to. They just want to keep up.

8 Reasons You Need to Stop Ignoring Twitter Syndicate content

There have been many articles written about why to use Twitter, and we've certainly published our fair share of them. However, the landscape is constantly changing. New trends, ideas, applications, and features come out, and they further emphasize Twitter's place in said landscape. Following are some reasons why it is becoming increasingly important to marketers.

Why British Singer Matt Goss Likes Twittering with Fans Syndicate content

Do you know who Matt Goss is? If you're an American, there's a good chance that you don't. Still, in some places, like his British homeland, he is a star. He's sold 16 million records with his group Bros, which also featured his twin brother Luke. He's been making records for about 20 years.

Considering Social Network Audience Differences Syndicate content

As you're probably aware, many business owners and managers are hesitant to integrate social media into their business strategies. If you are one that does look for ways to use it, however, you may want to consider how you are using individual social networks.

How Social Media is Changing Charity Syndicate content

Social media provides a great deal of tools and opportunities for reaching the masses, which makes for some ideal ways of marketing a business. The marketing potential of social media also means great things for charitable causes. The emergence of social media has opened up a lot of doors for getting messages out there and spread wider than was ever possible before. What better way is there to find people who care about a specific cause and call upon them to take action? You've got Facebook, Twitter, YouTube, MySpace, blogs, and countless other platforms.

Picking Your Online Reputation Battles Syndicate content

Part of managing your online reputation involves your strategy for handling the negative commentary that you acquire. If you write articles on the Internet, use Facebook, Twitter, or other social media outlets, or simply have a prodcut that people talk about, there is a very good chance you will encounter comments somewhere on the web that are less than favorable.

Yahoo Shutting Down Paid Inclusion Syndicate content

Yahoo is discontinuing its paid inclusion service, Search Submit. This was revealed at the iProspect/Range Online Media Client Summit on a panel moderated by Danny Sullivan. Sullivan's Search Engine Land received the following statement from Yahoo:

Matt Cutts Talks Google Caffeine Update Syndicate content

Update: Hear what Matt Cutts has to say about Caffeine in this exclusive interview with WebProNews:

StumbleUpon Can Get You Big Traffic and Lots of Links Syndicate content

Facebook and Twitter have both been proven to be valuable sources of traffic to many sites, but another potential source that you might be overlooking is StumbleUpon. It is true that in the past, StumbleUpon has been presented as a traffic tool, but the results weren't always what webmasters and marketers had hoped for.
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