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If You Care About Search, You Must Care About Social Media
All of the search engines are rushing to incorporate more social media elements into their interfaces. Examples of this are evident in things like Google and Bing's deals with Twitter and Facebook. You can see it in Yahoo's new Twitter tab for news results.
Google: Page Speed May Become a Ranking Factor in 2010
Over the course of 2009, a consistent theme that Google has been involved with is that of speed. In announcement after announcement, Google has talked about the importance of speed on the web, and how the company wants to do everything it can to make the web a faster place. Has it occurred to you that how fast your page loads may have a direct effect on how your site ranks in Google?
Who Owns Your Content?
Have you ever wondered what would happen to your content on third-party sites if those sites ceased to exist? You may own your content on them as it stands now, but what if they went away?
Would you be ok if your tweets or your status updates disappeared? Discuss here.
New Details on Google Caffeine Update
Update 2: Matt Cutts gave WebProNews another exclusive interview, in which he gave some more details about Caffeine (among other things. It's only hitting one data center before the holidays, and it isn't even live quite yet. Google will roll it out to more data centers in January.
20 Goals for Business Social Media Use
I probably don't have to tell you that many businesses are still struggling with the concept of using social media. Many simply can't find a good reason to use it at all, and many more find themselves using it but struggling to validate that use. They can't find the ROI. They feel that too much time is being wasted. Basically, they're just using social networks because they feel like they're supposed to. They just want to keep up.
Consumers Are Looking for Offers on Social Networks
Razorfish has released a wealth of interesting data about consumer online behavior, and a good deal has to do with social media and brand interaction. For those struggling to find the right use of social networks for their business, the data is worth paying attention to.
The data is based on a survey of 1,000 consumers in the US, about half male and half female. They cover four major age groups and 10 major cities.
8 Reasons You Need to Stop Ignoring Twitter
There have been many articles written about why to use Twitter, and we've certainly published our fair share of them. However, the landscape is constantly changing. New trends, ideas, applications, and features come out, and they further emphasize Twitter's place in said landscape. Following are some reasons why it is becoming increasingly important to marketers.
Why British Singer Matt Goss Likes Twittering with Fans
Do you know who Matt Goss is? If you're an American, there's a good chance that you don't. Still, in some places, like his British homeland, he is a star. He's sold 16 million records with his group Bros, which also featured his twin brother Luke. He's been making records for about 20 years.
Considering Social Network Audience Differences
By Chris Crum
As you're probably aware, many business owners and managers are hesitant to integrate social media into their business strategies. If you are one that does look for ways to use it, however, you may want to consider how you are using individual social networks.
