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Webmaster Guidelines Articles

Google Tweaks Guidance On Link Schemes Google Tweaks Guidance On Link Schemes
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Google has made a subtle, but noteworthy change to its help center article on link schemes, which is part of its quality guidelines dissuading webmasters from engaging in spammy SEO tactics. Google put out a video last summer about adding …

Google Penguin Update: This Person Has A “Huge Recovery” Story Google Penguin Update: This Person Has A “Huge Recovery” Story
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Google has been pushing major updates left and right in recent weeks, and plenty of webmasters are feeling the effects for better or for worse. In late September, Google announced the EMD update targeting low-quality sites with exact match domains. …

Google Will Not Hesitate To Take Manual Action On Rich Snippet Abuse Google Will Not Hesitate To Take Manual Action On Rich Snippet Abuse
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As previously reported, Google has updated its Webmaster Guidelines. Part of the update is some new stuff about rich snippets. Google is highlighting these changes specifically in a post on the Webmaster Central blog today. “Once you’ve correctly added structured …

Google Webmaster Guidelines Get An Update Google Webmaster Guidelines Get An Update

Remember when an update to Google’s Webmaster Guidelines was spotted prematurely, before Google pulled it back down? Well, Google has officially updated them now. “Both our basic quality guidelines and many of our more specific articles (like those on links …

Google May Soon Update Its Webmaster Guidelines Google May Soon Update Its Webmaster Guidelines
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It looks like Google may soon be changing its Webmaster Guidelines. Patrick Sexton from FeedTheBot claims to have spotted an updated version of the guidelines, and posted about them. However, he says, two Google employees told him that they were …

Aaron Wall Interview: Google Paid Link Story Wrap-Up Aaron Wall Interview: Google Paid Link Story Wrap-Up
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The topic of paid links is in the headlines once again, and ironically, Google is the accused. As WebProNews previously reported, Google was recently caught up in a controversy after it violated its own Webmaster Guidelines as part of a marketing campaign for Google Chrome.

Google on Notification of Webmaster Guideline Violations
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One thing that Google is pretty good at is providing resources for webmasters to learn from. The regular videos from Matt Cutts in which he answers user-submitted questions are no different. It just happens to be this very topic that is addressed in the latest upload.

Question: Whenever Google detects a violation of its Webmaster Guidelines, can we expect a feature to be added in Google Webmaster Central where it could help the webmasters learn what the issue was?

Google On Limiting Links
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As you may or may not be aware, Google recommends keeping the number of links on any given page to under 100. This recommendation can be found among Google’s webmaster guidelines under the Design and Content Guidelines section.

Should You Still Submit To Directories?

One of the buzz topics in the marketing world for the past few months is the fact that directory submission is dieing as a method of link development and search engine optimization.  To add to the buzz, if you regularly check up on Google’s Webmaster Guidelines you will notice that it no longer lists submitting your site to relevant directories as something you should do.  To some, this is a sign that search engines no longer view directories as important.

Beware The Duplicate Content Curse
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One webmaster found Google unwilling to index pictures located in an images directory, but some extra content apparently left the site afoul of Google’s guidelines.

Official: Google Penalizing Paid Links
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 Google has officially said that buying and selling links that pass PageRank is a violation of the company’s Webmaster Guidelines, and can result in a drop in search rankings.

Google Clarifies Paid Link Stance
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Google has updated its Webmaster Guidelines to include definitions of commonly used terms for shady practices and clearer language about the penalties associated with black and gray hat SEO tactics.