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All Posts Tagged Tag: ‘Video Privacy Protection Act’

Netflix Agrees to Delete Rental History

Back in February, video rental service Netflix paid a hefty fine for violating the Video Privacy Protection Act, by keeping rental logs on all of its users who cancelled their subscriptions. Netflix asserted that they kept the records just in case a user might resubscribe, to better direct its recommendation algorithm, which presently guides roughly 75% of viewership. There had …

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