Google to Launch Trusted Stores Program Soon?

Google to Launch Trusted Stores Program Soon?

By Chris Crum August 30, 2011

It appears that Google accidentally let loose a glimpse of a forthcoming product called Google Trusted Stores today. There is a landing page and a video, but you can’t see either one right now, unfortunately. Spotted by Alex Chitu at …

Online Opinions One of Most Trusted Forms of Advertising

Nielsen released some interesting findings from a study (pdf) on consumer trust and advertising. The most important takeaway is that consumer opinions posted online are the most trusted forms of advertising globally.

Right off the bat, this tells me that:

Are Brands Really the Solution to the Internet “Cesspool?”

Eric SchmidtIn 2008, Eric Schmidt called the Internet a cesspool and said that brands were the way to sort it out. Popular blogger Michael Gray aka Graywolf says that big brand media sites are "the real cesspool of the Internet."

Mahalo Employs Botnet Criminal

An employee in Mahalo’s IT department, John Schiefer, has been sentenced to 4 years in prison for launching a botnet attack. He was charged and agreed to plead guilty back in 2007. In the meantime, he got a job at Mahalo and has been working there up to his sentencing.

Do Your Customers Trust You?

Making a purchase online, especially a substantial one, can be a nerve-wracking process for a consumer. The primary problem, aside from price, is trust. Shoppers negotiate their relationship with the vendor in much the same way they negotiate relationships with any stranger: by seeking information.

What an online vendor lacks (and what becomes a disadvantage) is one-on-one interaction with the customer. As such, the customer must put forth additional effort to find out about a product for sale. Making this task easier can make all the difference in closing a sale.

People Don’t Trust Your Blog

Forrester Research has released a report (you must fill out a form to get it) that details how much people trust different information sources. At the top of the list is email from people they know. At the bottom are company blogs. This is precisely why company blogs should be treated more like emails to friends.

Sex, Lies, And Wikipedia


Before we get into this (and this is a guiltily delicious journey you may or may not decide to take), please consider what level of perfection you expect your Web icons—even the ones who refer to themselves as "spiritual leader"—to be on. While you’re doing that, pretend he’s not a Web icon, and decide what is forgivable in a regular (mortal) man.

Spam Taking Advantage of Trust
I am going to go on record offering you this powerful life-changing advice that will be the most valuable information you ever consumed. Sound familiar?

If you pay attention to spam you can view the trends and see where it is going before it even goes there. One of the big trends that is rarely talked about is how hard spammers hunt hard to find credible sounding words. In spite of being on the do not call list, every day I get a call from the message center, the card center, the consumer center, or the national consumer protection foundation, etc.

Trust and Authority in Google’s Algorithm

If you’ve ever been to search engine conference and attended a site review session chances are you’ve heard panelists mention duplicate content penalties and filters.

For “normal” people these problems are real, however with Google a double standard exists for trusted authority websites.


Case and point the SERP for [Green Real Estate] screen shot below:

Credibility and Affiliate Sites

Many Thin Affiliate Sites Look Real

Some of my friends publish fake review sites which organize product recommendations by using the following quality measurement and rating system (affiliate payout per conversion * conversion rate). If people buy it, it must be good. 😉

I have other friends who do real in-depth reviews, but they use such poor formatting that their content looks less trustworthy and more advertisement-like than fake review websites.

Social Networks and the Importance of Trust
2008 will be the year of business networking, says Bernard Lunn, who offers six predictions about some of the social networks that are getting a lot of attention at the moment – Facebook, LinkedIn, Xing and Plaxo.

Tigers Need Computer Infrastructure Too

IBM and Cisco did their part to make it easier to care for the big cats and several other species residing at North Carolina’s Carnivore Preservation Trust.

Users Trust Information On Social Networks

Over 36 percent of Internet users "highly trust" the information they receive from friends in their online social networks, according to a new social Internet survey from Faves.com

Mark Cuban Cites Trust As Facebook Edge

Real people make the treasure trove of information on Facebook the real draw for developing on its platform, which Mark Cuban believes gives it an edge over Google’s OpenSocial conglomeration.

Why Does Google Trust Old Websites So Much?

The Evolution of Natural Linking

Building Your Attention, Traffic, Trust, & Subscriber Base

Some Things Only Spread Because Who is Behind Them

I recently created an Internet marketing mind map and published it on my tools subdomain with a link to it from tools.seobook.com, but nobody mentioned it. A few days later I blogged about it on SeoBook.com and dozens of webmasters linked to it. Same publisher, same content, drastically different results…because one channel has attention while the other does not.

Exploitation of Passion for Profit

Buying Attention & Building Trust

With content that you freely distribute you are primarily trying to build relationships with people who don’t know you and have never bought from you. Since attention is limited you have to make your content accessible to gain market attention.

Highbrow = Low Readership

Most potential buyers can not distinguish between great information and average information, but most people…