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All Posts Tagged Tag: ‘TrueView’

Google Analytics Gets Video Campaigns Report For TrueView Ads

Google just announced the launch of a new Video Campaigns report in Google Analytics focusing on TrueView ads. Users will be able to use the report to see the “detailed effects” of their TrueView campaigns on their web traffic and revenue. When it’s available, you’ll be able to find it under Acquisition > AdWords > Video Campaigns. Data will show …

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Google Makes Changes To TrueView Ads

Google announced some upcoming changes to its TrueView video ad formats, which will take effect on April 15th. Google will actually be reducing the number of available TrueView formats from three to two. These will be TrueView in-stream and TrueView in-display. The existing in-search and in-display will be combined into the in-display format. According to Google, one of the benefits …

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Google Gives Advertisers Skippable TrueView Format On Mobile

Google announced today that it is now offering advertisers its TrueView in-stream video ad format for mobile devices. TrueView ads are cost-per-view. Advertisers only pay when viewers actively select their videos or choose to continue watching them, once they’re first loaded while they browse content. The content has to be hosted on YouTube, but they can appear on both YouTube …

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