WebProNews

Not All Traffic Is Created Equal

For a long time there's been a certain amount of obsession among webmasters about building traffic—any traffic—for websites. But really, especially if you're location-based, the focus should be on building the right traffic.Of course, search takes center stage in that struggle, but more recently social media sites like Digg.com and BoingBoing have captured the imaginations of traffic-obsessed marketers. Here's what many of them discover, though: traffic bursts from those sites do little for sales.

Alexa Unveils New Ranking System

That Alexa's ranking system needed improvement is something upon which almost everyone could agree.  Now it's been altered, and unfortunately for Alexa, the consensus still lies in that direction.

Newspaper Sites Losing Users' Interest

Visitors to newspaper sites tend to rank above average in terms of wealth, influence, and political awareness, according to the Newspaper Association of America.  There are also more of them than ever before.  Trouble is, they're not that dedicated.

Taxes Occupied Net Users In January

Early income tax filers seeking refunds likely powered traffic to several tax-related websites last month, judging by sharp jumps in their traffic.

2007 Kind To Newspapers' Sites

It's odd enough that reports about 2007 are still trickling in; there's a special touch of irony since this late-breaking stuff concerns the news industry.  Still, timing aside, it's nice to report that newspapers' websites received more views than ever before.

Traffic Due To Super Bowl Ads Analyzed

An analysis of site traffic following the Super Bowl has been released, and a number of companies' ads earned them huge increases in visitors.  But others experienced more minor fluctuations, and a handful even seemed to get ignored.

Middle Eastern Traffic To UK, US Slowed

More information is surfacing about the submarine cable network that was mysteriously cut in the Mediterranean. As a result Internet traffic from the Middle Eastern region and India will experience sluggish performance when accessing websites in the UK and the eastern US.

Facebook, Craigslist Gained Big In 2007

Unique visitor growth measured by comScore found newer and established web properties making big leaps last year.

The Irony of Mahalo Traffic Growth

A couple of weeks ago, Heather Hopkins at Hitwise noted that the human-powered Mahalo search engine has been showing a very strong curve of increasing traffic:

comScore Discusses December Stats

Christmas is, generally speaking, all about traditions.  And some of comScore's December 2007 data shows all the names you'd expect to see.  Other parts, however - such as the "Top 10 Gaining Properties by Percentage Change in Unique Visitors" - display some oddballs.