Matt Cutts has provided some useful information for webmasters in the last few videos that have been uploaded to Google's Webmaster Central YouTube channel. It should be noted that this channel is designed to answer questions and provide useful tips for webmasters regarding their site's performance in Google. The topics are not always breaking news. Some you may know, but there are always other people out there that don't know the information.
Not all big brands are using social media tools to the potential they could be. For this reason, it really sticks out when they do. There are plenty of small businesses you can learn a lot about ways to use social media from, but it is the big brands that have the truly wide reach. These are the ones that are easier to find, just because they're brands that you know.
Google wants webmasters who offer video content to be able to get their videos displayed in search results more easily. The company has announced that that it now supports Facebook Share and Yahoo SearchMonkey RDFa, which are both markup formats that allow webmasters to specify information that is important to video indexing.
You've had dozens (or possibly hundreds) of articles about how to use Twitter for your businesses hurled at you over the last year or so. There are a lot of good ideas, a lot of bad ones, and a lot of contradictions. What do you expect though? The marketing world is still trying to figure this whole social media thing out. Some are having great success, and some are just wasting a lot of time.
In a previous article, we discussed why and how to rank in image searches. The article was based on discussion from the recent Search Engine Strategies conference in San Jose. Bing's Todd Schwartz was part of that discussion, and he has now shared additional insight into Bing's image search.
At the Search Engine Strategies conference in San Jose, WebProNews attended the session on how SEO can help save the publishing industry, a quite interesting topic, considering the controversy the industry has been experiencing of late. Do you think SEO can help publishers save their businesses? Share your thoughts here.
There have been a couple of videos recently highlighted on Google company blogs that AdWords advertisers should pay attention to if their conversions are not where they want them to be. These videos deal with landing pages and ad copy.
Google and Bing have both talked about site architecture issues lately on their blogs. Site architecture is an important part of search engine optimization, and crucial to ranking.
"You can have great content and a plethora of high quality inbound links from authority sites, but if your site’s structure is flawed or broken, then it will still not achieve the optimal page rank you desire from search engines," says Rick DeJarnette of Bing Webmaster Center.
If you want your blog to do better in Google’s search results, Matt Cutts recommends WordPress. According to a presentation Google’s Webspam captain gave at WordCamp San Francisco, Word Press takes care of about 80-90 percent of SEO mechanics.
Google says AdWords' real-time targeting and reporting are ideal for finding an efficient way to reach customers in the economic downturn. The company has detailed six tactics for maximizing your AdWords investment.
1. Focus your ads on low prices and savings.
iEntry 10th Anniversary
RSS
Newsletter
Advertising
