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The Wharton School

YouTube Videos Help Increase TV Viewership Syndicate content

By Jason Lee Miller - Wed, 11/14/2007 - 10:59am.
A recent study indicates that YouTube clips may inspire more TV viewing as clips serve as promotional vehicles for the shows featured in them. Viewership in general rises, as does loyalty.
News Tags: YouTube, Joel Waldfogel, Viacom, Videos, Study, The Wharton School
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