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The Wharton School
YouTube Videos Help Increase TV Viewership
A recent study indicates that YouTube clips may inspire more TV viewing as clips serve as promotional vehicles for the shows featured in them. Viewership in general rises, as does loyalty.
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Goodbye Vista, Hello Windows 7
Microsoft released its latest edition of Windows on October 22nd to... -
Social Media Trends That Indicate the Future
Where are we going with social media? That question is asked very... -
Time to Get Serious about Social Media
According to Chris Brogan, the President of New Marketing Labs, we...
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