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The Search Agency Articles

Few Top Web-Only Retailers Are Using Responsive Design Few Top Web-Only Retailers Are Using Responsive Design

The Search Agency looked at the top 100 web-only retailers based on Internet Retailer’s Top 500 list of e-commerce sites in order to evaluate how they’re handling mobile. Specifically, they wanted to see if these sites are more mobile-ready than …

Who Will Win the Social Search Engine War? Facebook, Google, Or Someone Else? Who Will Win the Social Search Engine War? Facebook, Google, Or Someone Else?
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The search industry has witnessed multiple changes over the past couple of years. Among the most notable changes are social, mobile, and local being integrated into search results. While each of these play a big role in the search evolution …

Ads Convert Better on Bing Than on Live Search?
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Online marketing firm the Search Agency says that based on analysis of its own accounts, Microsoft search ads appear to be performing better since Bing launched.  The firm looked at the final three weeks of Live Search’s existence, and the first three of Bing’s.

SIS – SEMs Pursuing Display

Is there such thing as a pure search engine marketing agency anymore? Increasingly, search marketers are following the engines’ lead by planning banners, rich media, video, gadget and widget ads, blog and RSS ads, behavioral targeting, and sometimes even traditional media buys such as radio, print, and television. What expertise do search marketers bring to the table when expanding their offerings? Are there pitfalls of stretching themselves too thin? How can the various channels be measured together?