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Telemarketing Articles

User-Generated Telemarketer Butt-Kickin
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If the mob is good for anything, it’s kicking some tail. Sometimes it’s a righteous wave of derriere demolition, and others it’s an unfair and maniacal feeding frenzy. But if all that ire is directed toward an unknown caller clicking on your answering machine ten times a day, nobody’s going to care whether crowd-sourced, digital brutality is justified or not.

How Not To Do A Sales Call
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Sales isn’t an easy gig. Cold calls can be a pain. But there’s an art to the sales call which involves knowing how to build rapport with a lead. It also involves not calling your lead "stupid." 

E-mail And Phone Have High Response Rates

BtoB Magazine points out some interesting findings in the DMA 2006 Response Rate Trends Report which includes data for more than 1,500 campaigns received in 2004, 2005 and 2006.

Telemarketing big with Xerox

Do you use the telephone as part of your multi-modal lead generation strategy?

In-House vs. Outsourced Telemarketing Programs
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Q: Should I outsource telemarketing programs designed to identify qualified sales leads, or try to do it in-house?

A: It depends on a number of things…

M. H. Mac McIntosh Answers Sales Lead Questions

Do you market your products or services to businesses, and have specific questions related to sales leads? If so, ask M. H. “Mac” McIntosh, the Business-to-business Sales Lead Expert. As successful B2B marketing and sales consultant, Mac is considered by many to be one of America’s leading authorities on business-to-business sales leads.