Technorati CEO Shani Higgins took to the BlogWorld stage to unveil the findings of the annual “State of the Blogosphere” survey. Technorati has been doing the report for six years, and this year’s survey is a product of over 4,000 …

During the State of the Blogosphere presentation at the 2011 BlogWorld Expo, Technorati CEO Shani Higgins discussed the sometimes tenuous relationship between professional bloggers and the brands they sometimes write about. While a great deal of bloggers do write about …

Technorati has undergone many changes over the past few years. The company began as a blog search engine but has transitioned into a social media ad network. While the blog search engine is still part of the company, the ad network side plays a much larger role.

Last week, Google launched a major update to its algorithm, which was positioned as one that would go after content farms. While some sites that are often attached to that label were in fact hurt by the update, some other sites that aren’t generally considered content farms became casualties as well. 

Update 2: Here is our exlcusive interview with Technorati CEO Richard Jalichandra from the BlogWorld Expo this past weekend:

Technorati has launched a new version of its site. Among the changes is a feature that lets users post content directly to the site. This pretty much gives authors a chance to promote their blogs with links from their profile pages, while giving Technorati itself some unique content.

How long has it been since we’ve heard about Technorati? When did you last visit the erstwhile-preeminent blog tracking site? And even then, didn’t you get the sense they were going downhill? While that may just be what happens to every media (or blog) sweetheart, Technorati has seen a decline. Many have attributed this to a lack of features, innovation, relevancy of results, etc. 

Technorati announced that it has acquired El Segundo, California-based self-serve advertising network AdEngage in an all-stock transaction, the details of which have not been disclosed. This comes about two months after Technorati’s acquisition of BlogCritics.

It’s kind of astonishing how swiftly society can shift these days. In 2005, when I started covering this industry, the guys at the local pub would look over the tops of their sports sections with blank or puzzled faces if you uttered the word “blog.”

Two weeks ago, I gave a class on blogging.

WebPronews anchor Abby Prince-Johnson was present for the State of the Blogosphere Address and Opening Keynote session at BlogWorld on Saturday.

Familiar with BlogDay? I wasn’t either until recently when I saw details on Jeff Pulver’s Blog.

Some details: On August 31st, bloggers are asked to post recommendations of 5 new Blogs, preferably Blogs that are different from their own culture, point of view and attitude. On this day, blog readers will find themselves leaping around and discovering new, unknown Blogs, celebrating the discovery of new people and new bloggers.

BlogDay posting instructions:

It makes sense when you think about it. While Technorati is a great social media search engine, it doesn’t exactly have a sound revenue model. Until today.

TechCrunch is reporting a 9am PST launch of Technorati Media, a new CPM ad network for blogs of all sizes.

I am impressed with Burger Kings latest marketing campaign, which combines both Television and the Internet advertising, and includes elements of viral marketing and social proof.

How do you leverage a the Web and Internet marketing to promote your upcoming event? There are so many channels of distribution, the possibilities are almost endless. Here’s a checklist of what I did to promote an upcoming workshop I’m teaching at flyte called "How to Plan, Build and Promote a Business Blog."

The evening keynote panel from BlogWorld talked about the challenges their firms face, and how this might reflect on the general blogging world.

The ability to filter posts by authority has returned to Technorati as part of a recent update, and the charts are back, too.

Technorati has had its ups and downs, as have we all. In August, their then-CEO Dave Sifry stepped down, leaving the position vacant. Last week, they finally replaced him with new CEO & President, Richard Jalichandra. He comes with a ringing endorsement from Sifry, who is still head of Technorati’s board of directors.

Here’s an interesting tip that you probably haven’t thought of yet. In fact, this will increase the number of links to your StumbleUpon blog, and will automatically increase the “link juice” to every page that you add, review, or “Stumble” using the StumbleUpon service.

As you can read in a number of different places this morning, Technorati — the ailing blog-search engine that recently lost its CEO, Dave Sifry — has come out with a new offering known as Technorati Topics, which appears to be a scrolling list of blogosphere posts chosen by the team at Technorati, based on a bunch of criteria that we aren’t really told a lot about.