WebProNews

A "Whopper" of a Marketing Campaign

I am impressed with Burger Kings latest marketing campaign, which combines both Television and the Internet advertising, and includes elements of viral marketing and social proof.

Web 2.0 for Event Promotion

How do you leverage a the Web and Internet marketing to promote your upcoming event? There are so many channels of distribution, the possibilities are almost endless. Here's a checklist of what I did to promote an upcoming workshop I'm teaching at flyte called "How to Plan, Build and Promote a Business Blog."

BlogWorld: The Challenges Ahead

The evening keynote panel from BlogWorld talked about the challenges their firms face, and how this might reflect on the general blogging world.

Technorati Respects Requests For Authority

The ability to filter posts by authority has returned to Technorati as part of a recent update, and the charts are back, too.

Technorati - Bullies, Struggles

Technorati has had its ups and downs, as have we all. In August, their then-CEO Dave Sifry stepped down, leaving the position vacant. Last week, they finally replaced him with new CEO & President, Richard Jalichandra. He comes with a ringing endorsement from Sifry, who is still head of Technorati’s board of directors.

Claiming Your StumbleUpon Blog through Technorati

Here’s an interesting tip that you probably haven’t thought of yet. In fact, this will increase the number of links to your StumbleUpon blog, and will automatically increase the “link juice” to every page that you add, review, or “Stumble” using the StumbleUpon service.

Tuesday? New Technorati Strategy

As you can read in a number of different places this morning, Technorati — the ailing blog-search engine that recently lost its CEO, Dave Sifry — has come out with a new offering known as Technorati Topics, which appears to be a scrolling list of blogosphere posts chosen by the team at Technorati, based on a bunch of criteria that we aren’t really told a lot about.

Technorati Adds Topics

Technorati has just added a new feature called topics, I was very excited to hear this because as you know i’ve written a couple of articles begging Technorati to get back to it’s roots of building tools for bloggers (see Can Bloggers Save Technorati). Unfortunately my excitement was short lived, and I’m beginning to feel like a long suffering technorati user.

Technorati Touts Topics

A new feature from blog search site Technorati offers a Fark-like tabbed organization of topics as relevant posts arrive.

Why Everyone Hates To Love Technorati But Still Does

For all of the criticism about Technorati's inconsistent ranking figures or recent team changes, the one thing the site has intuitively understood from the beginning is the inherent desire for bloggers to be ranked.