WebProNews

Technorati Trying To Make A Comeback

How long has it been since we’ve heard about Technorati? When did you last visit the erstwhile-preeminent blog tracking site? And even then, didn’t you get the sense they were going downhill? While that may just be what happens to every media (or blog) sweetheart, Technorati has seen a decline. Many have attributed this to a lack of features, innovation, relevancy of results, etc. 

Technorati Tests New Ad Network

Technorati announced that it has acquired El Segundo, California-based self-serve advertising network AdEngage in an all-stock transaction, the details of which have not been disclosed. This comes about two months after Technorati's acquisition of BlogCritics.

Technorati Releases State of the Blogosphere

It’s kind of astonishing how swiftly society can shift these days. In 2005, when I started covering this industry, the guys at the local pub would look over the tops of their sports sections with blank or puzzled faces if you uttered the word “blog.”

The Blogosphere Is Expanding

Two weeks ago, I gave a class on blogging.

BlogWorld Expo: State of the Blogosphere Address

WebPronews anchor Abby Prince-Johnson was present for the State of the Blogosphere Address and Opening Keynote session at BlogWorld on Saturday.

Blog Day - August 31, 2008

Familiar with BlogDay? I wasn't either until recently when I saw details on Jeff Pulver's Blog. Some details: On August 31st, bloggers are asked to post recommendations of 5 new Blogs, preferably Blogs that are different from their own culture, point of view and attitude. On this day, blog readers will find themselves leaping around and discovering new, unknown Blogs, celebrating the discovery of new people and new bloggers.BlogDay posting instructions:

Technorati's New Blog Advertising Network

It makes sense when you think about it. While Technorati is a great social media search engine, it doesn’t exactly have a sound revenue model. Until today.TechCrunch is reporting a 9am PST launch of Technorati Media, a new CPM ad network for blogs of all sizes.

A "Whopper" of a Marketing Campaign

I am impressed with Burger Kings latest marketing campaign, which combines both Television and the Internet advertising, and includes elements of viral marketing and social proof.

Web 2.0 for Event Promotion

How do you leverage a the Web and Internet marketing to promote your upcoming event? There are so many channels of distribution, the possibilities are almost endless. Here's a checklist of what I did to promote an upcoming workshop I'm teaching at flyte called "How to Plan, Build and Promote a Business Blog."

BlogWorld: The Challenges Ahead

The evening keynote panel from BlogWorld talked about the challenges their firms face, and how this might reflect on the general blogging world.