WebProNews

Network Solutions In Another Controversy

Network Solutions really didn't need any more public relations disasters after the controversy of automatically registering searched-for domains and "protecting" them for a $35 fee. Though this new controversy may not be quite the hyperbole it's made out to be in some places, it does come with some potentially serious issues.

Google Scrubs SubDomains

I had a chance to catch up with Matt Cutts and Vanessa Fox last week at the Las Vegas Pubcon. We talked about a variety of things - from the hacking of someone's out of version WordPress blog to the recent PageRank updates at Google. One of the more recent and perhaps lesser-publicized changes we discussed however was Google's recent decision to change the way they handle content on subdomains. You can find our video interview on the WebProNews Video blog incidentally.

Cutts Clarifies Subdomain Changes

On Friday, news came out from PubCon that Google was changing the way it treated subdomains in the search results, limiting them to 2 URLs per domain. Google's Matt Cutts, who was credited with breaking the news, was surprised to hear it, too.

Domains & Branding

In the past any large company could use subdomains as an effective reputation management strategy.

Google To Limit Subdomains In SERPs

Subdomains may no longer result in several individual listings on Google's search engine results pages (SERPs). Word from Matt Cutts at PubCon Las Vegas says that soon subdomains will be treated like folders, limiting results to 2 URLs per domain.

Beauty of Editorial Review Sites

Once you have a trusted brand you can create low value white label brands that are given a free pass by search engine editors based on the trust of your core brand. These can feed back profits to your main site in many ways, including allowing you to:

Sponsored Content Hosting and Renting Subdomains

Ads becoming content is not only true from a thin affiliate site perspective, but also on larger more traditional ad buys. Selling content hosting is going mainstream.

Double Dipping in Google's Organic Results

Subdomain Spam Since Google has been over-representing site authority in their relevancy algorithms many sites like eBay have begun abusing the hole with the use of infinite subdomains. These techniques not only effect branded search results, but also carry over to many other competitive keywords. 

Google Domains, Subdomains And Subdirectories

ResourceShelf has compiles an exhaustive list of the directories, subdirectories and domain URLs being actively used by Google.

Google Subdomains On Double Secret Probation

UK-based developer Tony Ruscoe, doing some routine Google sleuthing, believes he may have uncovered a few quiet Google projects. Judging solely from subdomains, one might surmise Google has a lot up its sleeve.