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Study Shows British Population Trusts Internet More Than Friends

Brits trust the internet more than friends and colleagues when it comes to handing over personal information, according to a study published today by data storage specialists NetApp.

The research, which polled 3000 adults, revealed that while the average adult freely divulges a string of personal details on social networking sites such as Facebook and Twitter, most would not give friends or colleagues their PIN number.

Study Breaks Down The Demographic Of Bloggers
Social Media monitoring company, Sysomos has just released a study in which they analyzed over a 100 million blogs and reported data on age, gender and location of bloggers.

The True “Value” Of Facebook Fans

According to a recent study released by Vitrue last week, Facebook Fans are valued at $3.60 each in earned media for brands.

Fifty Percent Of The US Population Have A Social Media Profile(s)

A new study released today shows that consumer use of social networking web sites is not a youth phenomenon. Apparently now at least half of those living in the United States have social media profiles. While nearly eight in ten teens (78 percent) and 18 to 24s (77 percent) have personal profile pages, almost two-thirds of 25 to 34s (65 percent) and half of 35 to 44s (51 percent) also now have personal profile pages.

The Relationship Between Teens And Music

A new UK Music research study highlights the complexity of consuming, copying and sharing of music between 14-24 year-olds.

Study Shows Parents Out of Loop on Social Networking
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Interesting survey results come from Common Sense Media, which suggest that social networking is changing the very nature of childhood.

Study Shows 18-24 Year Olds Love Social Media, Twitter Not So Much

These two charts say it all really:

Virtual Stalking Ruins The Fun Of Social Media

 

Trends Of A Teenage Hacker

 When it comes to hacking social networks, girls are showing that they are more practical than boys in terms of what they are doing. Girls are more likely to go after information that leads to bank accounts, while boys are more likely to hack social networks in a survey conducted in England by Trend Micro. 

‘Print Is Dead’ – Not According To This Study

Last week was a rough one for the newspaper industry.

Interesting Statistics Of Who Is Using Twitter

Speaking of gold mines, Twitter is sitting on a huge one–if it could just figure out how to refine it into something we’d buy.

Click Fraud Is At An All Time High

Click Forensics has released a study showing that click fraud has hit 17.1%, an all-time high. For those of you who are unfamiliar, click fraud represents the act of clicking on a web advertisement to inflate click-through rates.

Study Shows Children Are Safer On The Internet Than Projected

A new study from the Internet Safety Technical Task Force (ISTTF) suggests that Internet threats faced by minors are overblown. According to the study, Internet and social networking sites aren’t as dangerous as we all think they are. Clearly Chris Hansen from NBC’s To Catch a Predator needs to give them a call.

Women’s Online Habits Study

Want to know how to reach female shoppers online? Well a recent study might just give you a bit more of an insight into how.

A study by Microsoft with Ogilvy Chicago and Mindshare has given us some insight into the behavior of women online.

Beth Uyenco, Global Research Director of Microsoft’s Advertisers and Publisher Solutions explains more:

Study Labels Social Networking Types

MySpace commissioned a study of MySpace and Facebook users and researchers identified six types. They also invented a word or two along the way.

Yahoo Autos Study Uncovers Interest In AFVs
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Record increases in gasoline prices seem to have had an effect; according to a new Yahoo Autos study, 69 percent of American consumers are interested in purchasing an alternative fuel vehicle (AFV).

The Great Social Retailing Invention

Social networking is so popular online that it’s spilling into the physical world – at actual stores. Called social retailing, the concept debuted at the National Retail Federation’s (NRF) show last January 2007. Recently, the concept, by IconNicholson was selected by Time Magazine as One of the Best Inventions of 2007.

Revolution Health Shows Fondness For HealthTalk

The concept of “big” isn’t often associated with the idea of “healthy,” but in this case, the two seem to be a good match; Revolution Health has just grown in size by acquiring HealthTalk.

Young Europeans Love Their Text Messaging

E-marketer delivered a Forester study today that showed that 92% of young mobile users in certain European countries report sending SMS text messages on their phone.

Author Surprised By Reaction To Internet Study

IT research company Nemertes Research created a stir about the future of the Internet when it published a study about the capacity of the Internet in the coming years.

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