Last week, Bing unveiled a new feature in its continued effort to improve the search experience. The feature is called “Adaptive Search” and is designed to make search results more personally relevant to users.

Recent search data from Experian Hitwise, comScore, and, most recently Compete, all indicate that Bing is gaining market share. Interestingly, the data also shows that Google’s market share has dropped slightly. According to Stefan Weitz, a director with Bing, the search engine has grown every month since its launch.

Since Bing launched last year, it has placed a great deal of emphasis on giving answers beyond just the "ten blue links." In reality, the major search engines each offer much more than these ten blue links  (the standard of the old days of search). Google, Yahoo, and Bing each offer a variety of ways for users to obtain the information they’re looking for through various search options, blended search results, and other products altogether.

Today, the 32nd annual ACM SIGIR (Special Interest Group for Information Retrieval) Conference kicked off in Boston. The five-day event is taking place in Boston.

The Microsoft Research Group is showing off some "future-looking innovations" at the event, in the search and information retrieval field, naturally.