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Accenture Study: Social Media Appearing on TV Cut Through to U.S. Consumers Accenture Study: Social Media Appearing on TV Cut Through to U.S. Consumers

Social media is showing signs of connecting with TV viewers. Nearly two-thirds (64 percent) of U.S. consumers surveyed recall seeing social media symbols such as Facebook “Likes” while watching television, according to an Accenture ACN +2.60% study. What is even …