A Strategic Approach to Social Media Marketing Social media marketing is more than just implementing social bookmarks on your site in hopes that your content spreads like a virus. It’s more than seeding your content in sites like Digg; and/or trying to game their voting algorithm.
Updates are usually good things, resulting in a cool new design, added features, or greater reliability. But MyBlogLog seems to have goofed - while introducing tagging to its site, the Yahoo-owned social network basically called social media optimizers “spammers” and “schmoes.”
At the end of the day, it's about sales, not traffic. And if it's about sales, then it must also be about people, not clicks. This seemed to be the focus of yesterday's one-day SEW Live in Columbus, OH (you might call it SES Lite), as marketers explore the transition from search engine marketing to social media marketing.
Yesterday I had the chance to do a podcast interview for Tom Parish which he just posted on his Talking Portraits website.
Is there life beyond Del.icio.us?
How to make your website social media friendly...
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