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social media advertising Articles

FTC Gets Specific on Guidelines for Third-Party Twitter Ads FTC Gets Specific on Guidelines for Third-Party Twitter Ads

The Federal Trade Commission has just released some revisions of its decade-old online advertising guidelines, alliteratively titled “Dotcom Disclosures.” In it, the FTC lays out more specific rules for “space-constrained” ads, which you and me would probably just call Twitter …

Nike Admonished For Wayne Rooney Twitter Ad Campaign Nike Admonished For Wayne Rooney Twitter Ad Campaign

If you are an athlete, actor, musician, etc. – just how far do you have to go to make it clear to your social media followers that a communication is serving as a sponsored advertisement? That’s the issue at the …

Social Media in the Middle East [Infographic] Social Media in the Middle East [Infographic]

Yes, we know a social media presence is an absolutely vital component of any successful marketing effort in United States, but how are other countries coming along with adopting the current trends in online media? This next inforgraphic from, Middle …

Social Media Overtakes Search in Advertising Social Media Overtakes Search in Advertising
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Social media is on a trajectory to become the main focus of advertisers, according to a new survey conducted by Strata, a Comcast-owned media software firm. The quarterly report queried a broad pool of over 1,000 U.S. ad agencies processing …

Twitter Launches Advertising Platform For Small Business Twitter Launches Advertising Platform For Small Business

As you might remember, Twitter partnered with American Express last month to offer advertising space to select merchants. Now the partnership has released a promotional video on how to advertise on their platform and the ways it is going to …

Facebook Click Fraud Jumps

There have been numerous complaints from Facebook advertisers about click fraud, which has apparently been ramped up in recent days. Facebook has acknowledged the issue and claims to be doing something about it.