All Posts Tagged Tag: ‘social advertising’

The 2012 Election’s Experiment in Social Advertising

When White House staffer Jim Messina was tapped to manage President Barack Obama’s campaign for re-election in 2011, he approached the unbridled animal that is modern presidential politics not like prior election campaigns but, rather, much like he would have if he was leading an explosive start-up tech company. For that reason, instead of seeking the guidance of political stalwarts …

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The Power of StumbleUpon [Infographic]

For those of you who are already familiar with Paid Discovery, you won’t be surprised to hear that StumbleUpon is experiencing great success. Most people using Stumble are already focused on discovering new products, sharing photos, and exploring websites. So if you can present your products in a fun and interesting way, there’s a good chance advertising will equate to …

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Social Ads Will Rule The 2012 Campaign [INFOGRAPHIC]

Back in 2008, a year where social media played a bigger role in the election than ever before, Barack Obama and John McCain only spent $500,000 combined on social advertising – and that was all Obama. In the 2012 election, the candidates are expected to up that figure in a huge way. TV ads are dying, according to social advertising …

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