Google has released an update to Webmaster Tools, with the code name "Summer Shine." The update comes with several new features.
The first new feature is that the site selector now lists all verified sites that the user owns. It also allows the user to search as they type.
Using Google for searching the web, you've probably seen some results pages from time to time that have the top result displaying a number of secondary links underneath it. These links go to different pages within the site.
Simply referred to as "sitelinks," such pages might take you to an about page or a help page, or really anything deemed beneficial to the user by Google's algorithm. The example below for a NASA search displays links for Gallery, Missions, Aeronautics, etc.
Subdirectories appear to be getting some respect. Although there hasn't been any sort of conclusive announcement, sitelinks - those nice little link collections that appear beneath some search results - are becoming more prevalent.
Both Google and Yahoo! have decided to provide website owners with a "holiday season treat" by updating their respective search results (SERPs) - simultaneously!
Both the major search engines have been executing some algorithm changes causing the usual ranking turmoil for webmasters and site owners over the last week.
Google have just launched a new function in their Google Webmaster Center where website owners can now decide what Google Sitelinks they want displayed in the search results.
Google sitelinks are the navigational links displayed in search results, below a site (this typically happens for your site if you search for the site’s title, but note it only happens for some sites out there).
Google’s announcing some big changes with their Sitelinks feature.
What's old is new with the tools Google makes available to webmasters, with their latest update that brings more historical data to the service.
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