Google is making it easier for site owners who use Google Custom Search to add Google Analytics Site Search tracking from their custom search engine. “Google Analytics Site Search reports provide extensive data on how people search your site once …

If you’ve invested time and energy in effective, relevant, results-oriented site search and navigation, you’ve likely seen an impact on your web site – higher conversions, larger orders, more page views, less complaints and even lower abandonment rates for people …

I’ve been working with several clients recently in an area that gets very little love, yet is critical for your Web site: Your own site’s search function. We love to talk about Google and search engine optimization, but most of …

Adobe has introduced a new tool for site search powered by Omniture, aimed at helping marketers anticipate visitor search intent and promote relevant products and content. It’s called Search&Promote. The real goal of the tool is to cut down bounce rates. 

There has been a lot of talk about Microsoft’s new search engine Bing for the last couple weeks. I haven’t seen much about Bing site search though.

The future of search engine optimization is uncertain right now. Google is experimenting with personalization, and the need for quality, engaging, and usable content is becoming more important than ever.

One part of a site’s usability is the ease with which a user can find desired content. A common way to make this easier, is site search, which Google itself happily provides.

I recently posted about ways to get more conversions out of Google Site Search. This was based on tips that Google itself offered for capitalizing on its potential. These tips were:

1. Make your search box easy to find
2. Make sure search is always available
3. Customize the appearance of search to fit your site
4. Experiment
5. Be open to feedback
6. Learn what users are looking for