There has been a lot of talk about Microsoft's new search engine Bing for the last couple weeks. I haven't seen much about Bing site search though.
The future of search engine optimization is uncertain right now. Google is experimenting with personalization, and the need for quality, engaging, and usable content is becoming more important than ever. One part of a site's usability is the ease with which a user can find desired content. A common way to make this easier, is site search, which Google itself happily provides.
I recently posted about ways to get more conversions out of Google Site Search. This was based on tips that Google itself offered for capitalizing on its potential. These tips were: 1. Make your search box easy to find 2. Make sure search is always available 3. Customize the appearance of search to fit your site 4. Experiment 5. Be open to feedback 6. Learn what users are looking for
Google has introduced some new functionality to its Site Search product, which allows customers to search within your own site. The feature that everyone is talking about is the ability to add pages on-demand to be indexed by site search, so customers have access to these new pages as soon as they're ready.
You can now log-in to your Google Analytics account to start enabling the new Site Search feature for a site of yours.
A new feature from Google Analytics shows how website visitors search on a site once they have arrived.
I have been travelling so it took me a little while to write about Google Custom Search Business Edition. The name is a mouthful (sounds like the name of one of IBM's products) but the price won't give you indigestion—just $100 annually for up to 5,000 pages. So what should a Web site owner think about this offering?
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