Quantcast

Silverpop Articles

Forrester Report Finds Behavioral Marketing Data Is Working, But 45% Aren’t Capturing Data Forrester Report Finds Behavioral Marketing Data Is Working, But 45% Aren’t Capturing Data

Forrester has put out a new report commissioned by Silverpop, surveying 157 U.S. marketers on behavioral data and automation. “Of the findings, the most notable might be that while marketers who leverage buyer insight / data in their campaigns experience …

Email Marketing Budgets Set For Increase In 2010
· 6

Nearly half (40%) of email marketers plan on increasing their budgets for the channel in 2010 and 47 percent said their budgets would stay the same, according to a new survey by Silverpop.

In the coming year, more than half (52%) of email marketers said increasing customer loyalty was a top email marketing goal. Overall, 51 percent of respondents want to drive incremental revenue with their email program; 65 percent of those with larger email budgets says that’s that their top goal in 2010.

Sharing Emails Via Social Networks

A third of Internet users visit social networking sites at least monthly, and 40 percent of email users visit social sites to gather product information and recommendations, according to a new study by Silverpop.

 The study "Emails Gone Viral: Measuring ‘Share-to-Social’ Performance," found that shared emails delivered an average increase in reach of 24.3 percent and this is set to increase as sharing becomes more mainstream.  On average, social sharing leads to an additional 1 percent of opens.

ACCM: Maximizing Your Online Presence

Bill Nussey, CEO of Silverpop, spoke in the session, "Consistent Branding from Email to Landing Pages- Maximize Your Online Presence."