WebProNews

Sharing Emails Via Social Networks

A third of Internet users visit social networking sites at least monthly, and 40 percent of email users visit social sites to gather product information and recommendations, according to a new study by Silverpop.  The study "Emails Gone Viral: Measuring 'Share-to-Social' Performance," found that shared emails delivered an average increase in reach of 24.3 percent and this is set to increase as sharing becomes more mainstream.  On average, social sharing leads to an additional 1 percent of opens.

ACCM: Maximizing Your Online Presence

Bill Nussey, CEO of Silverpop, spoke in the session, "Consistent Branding from Email to Landing Pages- Maximize Your Online Presence."