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Shani Higgins Articles

Bloggers Taking To Google+, Still Promoting Mostly With Twitter Bloggers Taking To Google+, Still Promoting Mostly With Twitter
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Technorati CEO Shani Higgins took to the BlogWorld stage to unveil the findings of the annual “State of the Blogosphere” survey. Technorati has been doing the report for six years, and this year’s survey is a product of over 4,000 …

The Relationship Between Bloggers and Brands The Relationship Between Bloggers and Brands

During the State of the Blogosphere presentation at the 2011 BlogWorld Expo, Technorati CEO Shani Higgins discussed the sometimes tenuous relationship between professional bloggers and the brands they sometimes write about. While a great deal of bloggers do write about …

Technorati Changes Its Direction with New CEO & CTO Technorati Changes Its Direction with New CEO & CTO

Technorati has undergone many changes over the past few years. The company began as a blog search engine but has transitioned into a social media ad network. While the blog search engine is still part of the company, the ad network side plays a much larger role.