WebProNews

Blogworld Session Summaries

The opening day for Blogworld was a great success. While aimed mostly at corporate attendees–the real geeks get here today–there was still enough of a buzz surrounding the inaugural conference. I spoke on two different panels.

Ad:tech Pics - Day 1

Arriving at JFK was surprisingly un-eventful and smooth. Carry on is certainly the way to go.

SES - Session: Video Search Optimization

Multimedia Track, Tuesday 3:15 - 4:30 PM

SES - Session: Web Analytics & Measuring Success

Analytics is a big part of a website’s success, However, even though analytics software is getting better and cheaper, website owners still don’t really know what to do with it.

SES - Session: Personalization, User Data & Search

The personalization of search results is not the only way to target someone, you can also personalize your website to ensure your visitors feel engaged as soon as they arrive.

SES - Domaining & Address Bar-Driven Traffic Session

Plenty of people are searching for things by typing in words into their address bars, slapping on a .com and figuring they'll get to a relevant site. More and more, domainers are ensuring they don't draw a blank. Domainers purchase popular generic domain names and populate the sites with ads from the major search networks. Learn how the business is growing, how it can deliver relevant traffic to advertisers, as well as issues with typo domains and opt-out issues.

SES - Personalization, User Search & Data Session

This year, Google made its personalized search service much more the default for many users. Other search engines have user data that could be used to reshape search results. This session looks at existing and possible moves in the space.

It's a Targeted Targeted World

In a recent survey CNET asked AOL, Ask.com, Google, Microsoft, and Yahoo about their privacy policies and behavioral targeting. In some cases they asked follow-up questions for clarification. Here are the results:

Google, Yahoo Reps Speak At SES Latino 2007

At SES Latino 2007 there was, as you might expect, a focus on the search market as it pertains to Central and South America; representatives from both Google and Yahoo see a huge potential for growth in the region.

Windows Live Platform Discussion

Windows Live is best known as a collection of end-user offerings – like Messenger, Spaces, Search, Hotmail and a whole bunch more.  It’s also in the process of evolving into a platform.  Koji Kato and Danny Thorpe, from the Windows Live platform team, discuss with Catherine Heller a Windows Live Technical Evangelist on Channel 9 their views on internet software and what it means to “componentize” Windows Live.