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Blogworld Session Summaries

The opening day for Blogworld was a great success. While aimed mostly at corporate attendees–the real geeks get here today–there was still enough of a buzz surrounding the inaugural conference.

I spoke on two different panels.

Ad:tech Pics – Day 1
Arriving at JFK was surprisingly un-eventful and smooth. Carry on is certainly the way to go.

SES – Session: Video Search Optimization

Multimedia Track, Tuesday 3:15 – 4:30 PM

SES – Session: Web Analytics & Measuring Success
Analytics is a big part of a website’s success, However, even though analytics software is getting better and cheaper, website owners still don’t really know what to do with it.

SES – Session: Personalization, User Data & Search

The personalization of search results is not the only way to target someone, you can also personalize your website to ensure your visitors feel engaged as soon as they arrive.

SES – Domaining & Address Bar-Driven Traffic Session
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Plenty of people are searching for things by typing in words into their address bars, slapping on a .com and figuring they’ll get to a relevant site. More and more, domainers are ensuring they don’t draw a blank. Domainers purchase popular generic domain names and populate the sites with ads from the major search networks. Learn how the business is growing, how it can deliver relevant traffic to advertisers, as well as issues with typo domains and opt-out issues.

SES – Personalization, User Search & Data Session
This year, Google made its personalized search service much more the default for many users. Other search engines have user data that could be used to reshape search results. This session looks at existing and possible moves in the space.

It’s a Targeted Targeted World

In a recent survey CNET asked AOL, Ask.com, Google, Microsoft, and Yahoo about their privacy policies and behavioral targeting. In some cases they asked follow-up questions for clarification.

Here are the results:

Google, Yahoo Reps Speak At SES Latino 2007

At SES Latino 2007 there was, as you might expect, a focus on the search market as it pertains to Central and South America; representatives from both Google and Yahoo see a huge potential for growth in the region.

Windows Live Platform Discussion

Windows Live is best known as a collection of end-user offerings – like Messenger, Spaces, Search, Hotmail and a whole bunch more.  It’s also in the process of evolving into a platform.  Koji Kato and Danny Thorpe, from the Windows Live platform team, discuss with Catherine Heller a Windows Live Technical Evangelist on Channel 9 their views on internet software and what it means to “componentize” Windows Live.

New Google Toys

First, Google comes out about their video fingerprinting tool (we mentioned it earlier this week)

(via Barry Schwartz at SEL)

SMX: Fishkin’s Favorite Social Networks

We’ve already provided an in-depth overview of the SEO meet SMM session, but we’ve still got lots of great video to share with you. In this clip, SEOmoz’s Rand Fishkin reveals his top 3 social networking sites for traffic and link generation.

Inside SMX Seattle

SE Round Table’s Tamar Weinberg provides an in-depth analysis of the first day’s events at the 2007 Search Marketing Expo in Seattle.

Social Media – From Theory to Practice

Just got this fantastic note from Wayne Thompson, who is the director of research at Technology Evaluation. Wayne was one of the 20+ participants at the San Francisco stop of the Social Media and CRM 2.0 workshop series.

Web 2.0 Expo: Transforming The Media

Static online reprints of newspaper and magazine articles is so ten years ago. Interactivity and networking are the big factors now, as people want to leave their mark in comments on the stories of today.

SES – Moran Presents on Organic Search Benchmarking

I was really taken aback today when I presented at Search Engine Strategies today in New York. I remember the first one I attended back in 2001 in Boston—there were about 300 people there, I recall.

SES: Search Supports Sitemaps Autodiscovery

Major search engines Ask, Google, Microsoft, and Yahoo jointly announced at SES New York their support of a new feature that makes sitemaps more valuable to webmasters.

Warn a User About a Session Timeout with Javascript
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A coworker asked me this so I thought I’d whip up a quick example.

Session Metrics w/ Application.cfc

A few months ago I blogged (How ColdFusion can save your business) about how you can use the onSessionEnd feature of Application.cfc to track the success of your ecommerce site.

SES Session – Ad Copy, Landing Page Optimization

This was an open discussion session where users submitted their sites to get the Google ad copy critiqued and the landing page looked over for quality and usability.

SES Session – Big Ideas, Small Sites & Budgets

This session covered things from what a small business owner should be paying attention to, what you shouldn’t, and gave ideas, tips an information for the small business owner.

SES Session: Fun With Dynamic Sites

The idea that your site has to be static, or look static, to do well in search engines is getting to be a thing of the past.