This old chestnut. There is a post over at Search Engine Land by Danny Sullivan entitled "Conversation With An Idiot Link Broker". To cut a long story short, some guy tries to broker a link deal with Danny, seemingly not knowing who Danny is, and Danny plays him along. Danny reports him to the Google spam team. For the sake of furthering discussion, I'll play devils advocate :)
According to Search Engine Roundtable Yahoo! has incorporated some minor changes in the advertisement layout of its SERPs (Search Engine Result Pages) and has also reduced the number of advertisements shown in the SERPs. They have now relocated the position of the display URL under the description. The advertisement layout now also contains only three advertisements, instead of four as in the previous layout.
Google had posted 'recommendations on how to take advantage of universal search' last year, in an effort to let the webmasters receive more relevant search traffic. In spite of this previous post, at the SMX West conference last month 'universal' and 'personalized' search remained the core of the conference topics.
A surprising number of people, and indeed some surprising people, are now using Twitter to give status reports on what is happening in their corner of the universe. The strict imposition of no more than 140 characters and spaces seems to concentrate the mind most effectively. Tweats are of course produced by human writers. Twitter can certainly be rated a success.
Barry Schwartz reports that The Open Directory's Home Page Goes Missing In Google.
The search engine results page (SERP) has been largely the same for the past decade. But Google's foray into Universal Search and Ask.com's recent unleashing of 3D search have people wondering if we're in for a new era, a new look.
A statement made by Google recently bagged lots of critical feedbacks on a WebmasterWorld thread. In a Google update on spam reporting Google claimed that they will investigate all bad SERP reports.
Everybody stay calm. Go on with your usual SEO business. What looked like a President's Day weekend Google algorithm update was most like a tiny ripple in cyberspace.
A handful of bloggers were asking "did you see that?" referring to a sudden, and brief, fluctuation in keyword positioning in the Google search results. SEObook's Aaron Wall begins the discussion:
The dichotomy of having a Yahoo directory listing has been known for years.
Earlier we reported that presence was an essential part of the online shopping process. It's not so much about the clicks as it is about branding. Our man about San Jose, Doug Caverly, continues this theme, reporting from the Search Behavior track at the Search Engine Strategies Conference. Further eye-tracking studies shows that position is everything.
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