WebProNews

A Convenient Content Truth
By Rich Ord · December 28, 2009 · 52

Big businesses with huge pageviews fueled by Google have emerged in recent years that exist only because of a unique SEO / Adwords relationship with Google. Google gives them a huge presence in the long tail SERPS and they in turn give Google increased revenue by being a Google Adsense partner. Not just any Adsense partner, but a Google partner that turns Google search generated traffic into billions of Adwords clicks totaling tens of billions of dollars.

Should You Buy Links?
By Peter Da Vanzo · October 3, 2008

This old chestnut.

There is a post over at Search Engine Land by Danny Sullivan entitled "Conversation With An Idiot Link Broker". To cut a long story short, some guy tries to broker a link deal with Danny, seemingly not knowing who Danny is, and Danny plays him along. Danny reports him to the Google spam team.

For the sake of furthering discussion, I’ll play devils advocate

Yahoo Makes Minor Changes To Advertisement Layout
By Navneet Kaushal · May 23, 2008

According to Search Engine Roundtable Yahoo! has incorporated some minor changes in the advertisement layout of its SERPs (Search Engine Result Pages) and has also reduced the number of advertisements shown in the SERPs. They have now relocated the position of the display URL under the description. The advertisement layout now also contains only three advertisements, instead of four as in the previous layout.

Google Gives Advice On Universal Search
By Navneet Kaushal · March 26, 2008

Google had posted ‘recommendations on how to take advantage of universal search‘ last year, in an effort to let the webmasters receive more relevant search traffic. In spite of this previous post, at the SMX West conference last month ‘universal’ and ‘personalized’ search remained the core of the conference topics.

Do Google Snippets Need Improving?
By Barry Welford · March 26, 2008

A surprising number of people, and indeed some surprising people, are now using Twitter to give status reports on what is happening in their corner of the universe. The strict imposition of no more than 140 characters and spaces seems to concentrate the mind most effectively. Tweats are of course produced by human writers. Twitter can certainly be rated a success.

No DMOZ In Google SERP!
By Navneet Kaushal · September 25, 2007

Barry Schwartz reports that The Open Directory’s Home Page Goes Missing In Google.

Will The SERP Be Reinvented?
By WebProNews Staff · July 16, 2007

The search engine results page (SERP) has been largely the same for the past decade. But Google’s foray into Universal Search and Ask.com’s recent unleashing of 3D search have people wondering if we’re in for a new era, a new look.

Does Google Investigate All Bad SERP Reports?
By Navneet Kaushal · April 2, 2007

A statement made by Google recently bagged lots of critical feedbacks on a WebmasterWorld thread. In a Google update on spam reporting Google claimed that they will investigate all bad SERP reports.

Google Ranking Flux Probably Just A Hiccup
By WebProNews Staff · February 22, 2007

Everybody stay calm. Go on with your usual SEO business. What looked like a President’s Day weekend Google algorithm update was most like a tiny ripple in cyberspace.

A handful of bloggers were asking "did you see that?" referring to a sudden, and brief, fluctuation in keyword positioning in the Google search results. SEObook’s Aaron Wall begins the discussion:

Yahoo Displays SERP Title Based On Anchor Text
By Steven Bradley · January 16, 2007

The dichotomy of having a Yahoo directory listing has been known for years.

SES 2006: SERP Sharp-Shooting
By WebProNews Staff · August 8, 2006

Earlier we reported that presence was an essential part of the online shopping process. It’s not so much about the clicks as it is about branding. Our man about San Jose, Doug Caverly, continues this theme, reporting from the Search Behavior track at the Search Engine Strategies Conference. Further eye-tracking studies shows that position is everything.

Google Testing SERP Changes
By WebProNews Staff · August 19, 2005

Google appears to be in a major retooling effort of their results pages. Just a day after the buzz leapt from search blog to search blog about Google putting 3 sponsored links at the top instead of two, Media Post’s Shankar Gupta tells us that may just be the tip of the iceberg.

Yahoo Rolls Out Unannounced SERP Update
By Chris Richardson · July 20, 2005

Every so often, a search engine has to refresh the contents of their index by performing any number of result-related updates. It’s usually pretty easy to find when search updates are going on, especially when it affects the big 3. All you have to do is monitor any of the popular SEO/SEM forums.

Yahoo SERP Update Underway?
By Chris Richardson · June 1, 2005

Reports are surfacing concerning a major update occurring at Yahoo’s search engine. However, some feel this may be just a run-up to the real thing.

Why Is Google Tracking SERP clicks?
By Garrett French · February 4, 2004

In a recent phone interview Dan Thies informed me that Google has been tracking click throughs on their search engine result pages (serps) for some time.

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