WebProNews

Click Fraud Prompts SEMPO Study

The Search Engine Marketing Professional Organization and Fair Isaac will partner on preparing an in-depth study on click fraud.

Hitwise Publishes Live Search Feed to SEMPO

Online intelligence company Hitwise is publishing a live feed of search term data on the Search Engine Marketing Professional Organization (SEMPO) website to give a real-time glimpse into searcher behaviors.

SEMPO Wrestles With SEM Industry Issues

SEMPO (The Search Engine Marketing Professional Organization) represents the Search Marketing industry's attempt to develop a unified voice.

SEO Accounts for Only 11% of SEM Spending

A recent study published by SEMPO shows that a scant 11% of all SEM advertising is spent on SEO, with the bulk, 83%, spent on PPC advertising.

SEMPO Survey: SEO More Popular than Paid Search

Here are highlights from SEMPO's 2005 Annual State of Search Survey, or as I heard Dana Todd call it at SES Chicago, "the SEMPO Big Ass Survey".

SEMPO Setting Second Search Spending Survey

The non-profit Search Engine Marketing Professional Organization will launch its 2nd annual survey of North American corporate SEM spending on November 3rd.

SEMPO Grabs MSN As Platinum Sponsor

MSN has become a platinum sponsor for the non-profit SEM professional organization's efforts for the coming fiscal year.

Search Marketing Association Forming in North America

Almost every professional industry has an association that sets best-practice standards and represents the best interests of their profession.

Is SEMPO Dead? SMA-NA Says You're Fired!

There's a new kid on the North American search engine marketing block and it's has a target painted on the back of SEMPO. Several folks are talking about the story.

SEMPO Threatened by SMA-MA

Just when you thought SEMPO had inhaled its last breath and quietly slipped away, we hear that they're not only still around, by very much scared of the newly created SMA-NA.