One of the most interesting sessions to me at Web 2.0 Expo was fellow analytics blogger Avinash Kaushik’s session called “Click the Big Red Button : Tips & Techniques for Optimizing Conversion and A/B Testing”. I was looking forward to it because even though I’ve been big into testing for years, I still feel like the majority of the web world is so far away from embracing testing to improve web results.
When you attend conferences, read blogs or popular search marketing sites you'll find plenty of subject matter experts in search marketing tactics ranging from search engine optimization to pay per click to local marketing and social media. It's great to get those specific perspectives, but I get a lot of feedback from businesses that appreciate a more holistic approach to marketing online.
Tracking People not Behaviors
Step 1. Destroy your Checklist... Check.
Size of Your Segment and Network Reach.
What does it take to for Net Neutrality to get national television coverage? It takes an asinine explanation of the Internet by the chairman of the Senate Commerce Committee. Was this picked up on NBC, Fox, CNN or another major news network? Nope. Comedy Central.
If you're involved in complex sale, you'll want to listen to the recording of my live interview with Jill Konrath, Chief Sales Officer and author of Selling to Companies.
Because it never ends, Brad Hill has some more copyrighted Google Videos, sure to dissapear as soon as someone from Google reads one of these blogs.
You do if you're a business, non-profit or association manager with important external stakeholders whose behaviors affect your department, division or subsidiary the most.
Ask any copywriter what the first commandment of copywriting is and they'll quickly tell you "Know Thy Target Audience." In order to write effectively you have to know this one group of people and know them well. I guess that's why many people get so frustrated when it seems they have more than one preferred customer base. One of the most frequent questions I get asked is, "What if I have more than one target audience?" In all actuality, you probably don't. You just have different segments of the same audience.
iEntry 10th Anniversary
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