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Twitter Profile “PageRank” and the Search Engines

Twitter Profile “PageRank” and the Search Engines

By Tad Miller February 11, 2011 | 2 Comments

I’ve been writing about how Social Media links are impacting Search Engine results lately.  It’s really an area we have consciously tried to stay ahead on because we think that Social Media link sharing is going to have an even greater impact on search in the future.

Is PPC More Important to a New Site Than SEO?
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In a recent article, we looked at a debate over what is better between search engine optimization and pay-per-click. Of course both should be used typically, but on a recent panel at SES Chicago, participants were asked to pick a side to highlight the benefits of each compared to the other. It made for some pretty interesting conversation.

Link Building for Bing Rankings: Dos and Don’ts
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It’s easy for businesses to get caught up in Google’s expectations for their sites, when trying to market through search. That’s certainly a wise thing to do, considering Google dominates the search market by a huge margin. Still, there are other search engines that people are using, and it is also wise to make sure your site is performing to the best of its ability in those too.

Google Rolls Out Breadcrumb Display in SERPs
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Update: Google announced today that it will now be rolling out the use of breadcrumbs in seach results on a global basis. They will only be used in place of some URLs – mainly the ones that don’t give the added context of a link the way that the breadcrumbs do. Google says:

10 Search Topics That Require Further Discussion
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The search industry has changed a lot since it was conceived years ago. The rate of change shows no signs of slowing down either. That’s one reason why it pays to keep up with the current trends and discussions surrounding the industry. One way to do this is through attending conferences. WebProNews attended and covered Search Engine Strategies in Chicago this week, and we’ve put together ten selections that can help you learn a thing or two for your own search engine marketing endeavors.

Where Google Stands on the “Keywords” Meta Tag
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Google does not use the "keywords" meta tag in its web search ranking. Google’s Matt Cutts explains this in a Webmaster Central video. This is not breaking news, by any means, but there are a lot of people out there that still put a lot of stock into this.

Will Google Eliminate the Need for Small Business Websites?
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Google has people riled up with its latest local search effort Google Place Pages. Place Pages are a Google Maps feature launched last week, which serve the purpose of providing everything you want to know about a place (a city or a business) in one spot. For example, if you search for a specific restaurant, you should get web pages, directions, reviews, images, street view imagery, business hours, etc. Google lets businesses submit specific categories they want to include.

Does Google Penalize Paid Links in Javascript?
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You may recall back at SMX Seattle earlier this year, Google’s Matt Cutts talked at length about paid links. He touched upon the topic of Google being able to read javascript after giving out advice for so long to use javascript as a way to keep Google from reading paid links.

Don’t Lose Yahoo Traffic By Not Optimizing for Bing
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As you’re probably aware, the plan for the deal between Microsoft and Yahoo that dominated many of the headlines this summer, is for Bing to take over Yahoo search, in terms of algorithmic ranking. Basically, Bing will handle the back-end, while Yahoo will handle the front-end design of the new Yahoo Search. That should be happening next year sometime.

Google News SEO Tips – Ranking in News Search
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I thought that one of the more interesting topics addressed at Search Engine Strategies San Jose a while back was that of SEO and the publishing industry. This is an industry seemingly at war with entities like Google (at least partially), even though there are clearly measures publishers could take, which would make Google and Google News in particular work to their advantage.

Get More Traffic from Bing’s Image Search
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In a previous article, we discussed why and how to rank in image searches. The article was based on discussion from the recent Search Engine Strategies conference in San Jose. Bing’s Todd Schwartz was part of that discussion, and he has now shared additional insight into Bing’s image search.

What Bing, Twitter, and Facebook Mean for SEO
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Google is traditionally the main area of focus when it comes to search engine optimization. With the search engine giant so far ahead of the game in terms of search market share, it’s not hard to understand why.

Google Gives SEO Advice to the World
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Google announced today that its SEO Starter Guide is now available in 40 languages. This covers 98% of the global Internet audience according to the company.

"We hope that webmasters around the world can use the guide to improve their sites’ crawlability and indexing in search engines," says Brandon Falls of Google’s Search Quality Team.

Things a Lot of SEOs are Missing
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Bruce Clay, who has been in the search engine optimization game since 1996 (before Google), sat down with WebProNews to discuss how the search industry has evolved over the years. Discuss search industry changes with WebProNews readers.

Are You Optimizing Your Social Media Profile?
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Questions are frequently asked with regards to how social media and search engine rankings can be used together. In fact, I wrote an article on this subject a while back, in which I asked a few search engine marketing experts their thoughts about where social media fits into the SEO equation.

How Do Google’s New Search Options Affect SEO?
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Google’s search options were designed to allow users to refine their searches. That means users will use these to weed out irrelevant results and better find what they’re looking for.

Where Social Media Fits Into the SEO Equation
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We hear a whole lot of talk about social media marketing these days. There is plenty of evidence that there are great benefits to this medium, but there are still many questions about it as well.