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IAC Extends Google Search Ad Deal

Barry Diller isn’t ready to say goodbye to Google, unlike the four IAC properties that will be spun off by the organization.

Click Fraud Unbeatable Without Advertiser Data
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Joseph Milana, chief scientist at Fair Isaac, discussed the early results of his company’s click fraud study in an exclusive chat with WebProNews.

What is Search Advertising Worth?

How often do you click a sponsored link?  Rarely? Never?!

If you do not click them, who does?

Coke: Search Ads Drive Traffic

Paid search advertising has helped thousands of businesses reach consumers who may never know they exist; for giant international companies, search ads also work well at bringing customers to solutions they provide.