All Posts Tagged Tag: ‘Search Ad Spending’

Paid Search Ads May Not be Worth Anything, Shows Study

As advertisers have begun adapting to the internet, paid search ads have become a common way for businesses to advertise to potential customers. Specifically, Google has pioneered the paid search ad category for search engines, giving advertisers an easy way to show up in search results without gaining the popularity that would rank them higher in natural search results. As …

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Yahoo Gains Search (Ad) Ground Against Google

According to a new study, search marketers are still giving far more money to Google than to Yahoo.  But when spending increases were presented as percentages, it turned out that Yahoo experienced a greater gain.

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