In the social media world, it is so important to try to do things that haven’t been done before. Why? Well, since social media is so new and the applications of it have not even begun to be thought of yet, you must be a risk taker by default to see if it will work for you and your business. We hear more about social media flame-outs, which I attribute to our human nature to feel that news is mostly negative. Fortunately, there have been some risk takers that have had success worth discussing.

What type of CEO do you think Yahoo needs? Calm and steady, or someone with more flair and willing to take risks?

According to the WSJ, Yahoo could be close to choosing a CEO that’s a safe bet, rather than a gamble.