WebProNews

New Rules of Breaking News, Beware of Embargoes

Part Four of a series discussing blogger relations, "Building a Bridge Between Your Story, Bloggers, and People."

Recommended Online Marketing & PR Reading List

At ad:tech last week, fellow PR/new media marketing practitioner and blogger, Rohit Bhargava and I were talking about his new book, “Personality Not Included - Why Brands Lose Their Authenticity and How Great Companies Get it Back”, and he mentioned that I should send him a list of recommended reading for a new bookstore feature he’s adding to his blog.

Google, Verizon Now Best Of Pals

All of that legal nastiness between Google and Verizon over the latter's alleged attempts to alter the conditions of the forthcoming 700MHz spectrum auction has faded, as the two may team up for a Google Phone deal.

New Rules for Breaking News

Part Three of a series discussing blogger relations, "Building a Bridge Between Your Story, Bloggers, and People."

Ballmer Rules Out Yahoo, Facebook Buys

It's time to put the Yahoo or Facebook acquisition deals from Microsoft to rest, as Steve Ballmer disclosed a less broad scope for what the company buys.

Hiding, Color Rules Added to Google Spreadsheets

Google Spreadsheets has several new features, as a Google Docs Guide in the official help group on the subject announced today:

Search Rules Advertising As Media Diversifies

Search and word-of-mouth are by far still the most effective means of advertising and driving website traffic, according to a new survey, but it may not be time to sing the dirge for print just yet.

Gmail as a Spam Filter on Cpanel

You probably have heard that you can use Gmail to filter spam for all your email addresses. You might have gone so far as to look up how to do it and end up a little frustrated because your not a server whiz and rely on cpanel to set up filters. The reason your having problems is because Cpanel is a bit different than a vanilla Linux install. Quick Overview

Republicans Urged To Attend YouTube Debate

Two well known conservative bloggers have started a petition on their new Web site save thedeabte.com to urge Republican presidential candidates to participate in the YouTube debate scheduled for September 17 in Florida.

IBM Sets Virtual World Rules for Employees

IBM’s guidelines for employee bloggers are fairly well known among people who pay attention to such things. Now, IBM has become (as far as I know) the first company to establish a policy for employees who venture into Second Life and other virtual words.