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retargeting Articles

Twitter Launches Tailored Audiences From Mobile Apps Twitter Launches Tailored Audiences From Mobile Apps

Twitter announced the launch of tailored audiences from mobile apps, enabling advertisers to create targetable audience segments based on mobile app actions (like installs, purchases, or sign-ups). This follows the recent news that Twitter would track which apps users have. …

Twitter Tailored Audiences Now Let Advertisers Use Email Addresses,Twitter IDs Twitter Tailored Audiences Now Let Advertisers Use Email Addresses,Twitter IDs
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Twitter announced some new features for advertisers today, specifically in the realm of tailored audiences. Twitter began testing tailored audiences ad retargeting back in the summer before making it globally available last month. The option enables advertisers to reach users …

How and Why Remarketing Can Gain Back Lost Customers
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Late last year, Advertise.com and the Search Engine Marketing Professional Organization (SEMPO) shared some interesting findings from a survey on ad technology, and found that remarketing (sometimes called retargeting) was considered the most under-utilized online marketing technology by nearly half or respondents. 

Is Retargeting the Most Under-Utilized Marketing Strategy?
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Advertise.com and the Search Engine Marketing Professional Organization (SEMPO) have shared some interesting findings from a survey about online ad technology. The two organizations found that there is a lot of untapped opportunity for retargeting in online advertising.